CAJ | 학술논문

运用多元有序Logistic和Probit回归方法，采用对全国农户创业的调查数据，分析了社会资本（即社会网络）对农户识别创业机会及创业机会属性的影响。研究发现：农户嵌入社会网络的规模正向影响农户识别创业机会的概率；社会网络中的弱连带网络规模和联系频率越大，农户发现创新性机会的可能性越大，但强连带网络对复制型创业机会影响不显著；创业农户的教育经历、外出务工经验、创新能力、创业氛围均是影响农户机会识别行为的重要因素。
운용다원유서Logistic화Probit회귀방법，채용대전국농호창업적조사수거，분석료사회자본（즉사회망락）대농호식별창업궤회급창업궤회속성적영향。연구발현：농호감입사회망락적규모정향영향농호식별창업궤회적개솔；사회망락중적약련대망락규모화련계빈솔월대，농호발현창신성궤회적가능성월대，단강련대망락대복제형창업궤회영향불현저；창업농호적교육경력、외출무공경험、창신능력、창업분위균시영향농호궤회식별행위적중요인소。
Based on the survey data of national peasants entrepreneurship, this paper analyses the effects of social capital （Social Network） on farmers＂ recognition of entrepreneurial opportunity and op- portunity attribute, by using ultivariate ordinal logistic and probit regression methods. The result shows that scale of farmers＂ embedding social network has positive influence on probability of the opportunity recognition. The scale of weak joint social network and contact frequency have positive influence on the innovative opportunity recognition,but strong joint social network has no significant influence on copy- ing opportunity recognition. At the same time,entrepreneurial farmer＇s education,experience of non-ag- ricultural working, creativity,strong entrepreneurial atmosphere are important factors affecting farmers opportunity identification.