华中农业大学学报：社会科学版
華中農業大學學報：社會科學版
화중농업대학학보：사회과학판
Journal of Huazhong Agricultural University(Social Sciences Edition)
2013年
1期
53~58
,共null页
农村家庭 高等教育 消费需求 消费意愿 理性消费
農村傢庭 高等教育 消費需求 消費意願 理性消費
농촌가정 고등교육 소비수구 소비의원 이성소비
rural households l higher education lconsumer demand; consumer willingness l reasona- ble consumption
在湖北省抽样选取3000个样本，对农村家庭高等教育消费需求进行了问卷调查和非结构式访谈。认为农村家庭高等教育消费需求具有消费意愿强烈、支付能力有限、目的短期功利化取向、非理性消费、对高等教育满意度低、选择非内地化倾向明显等特点；从家庭因素、高等教育自身状况和高等教育类型3个角度，分析农村家庭高等教育消费需求的影响因素，提出增加家庭收入、规范高校收费、引导理性消费和提高高等教育质量等策略。
在湖北省抽樣選取3000箇樣本，對農村傢庭高等教育消費需求進行瞭問捲調查和非結構式訪談。認為農村傢庭高等教育消費需求具有消費意願彊烈、支付能力有限、目的短期功利化取嚮、非理性消費、對高等教育滿意度低、選擇非內地化傾嚮明顯等特點；從傢庭因素、高等教育自身狀況和高等教育類型3箇角度，分析農村傢庭高等教育消費需求的影響因素，提齣增加傢庭收入、規範高校收費、引導理性消費和提高高等教育質量等策略。
재호북성추양선취3000개양본，대농촌가정고등교육소비수구진행료문권조사화비결구식방담。인위농촌가정고등교육소비수구구유소비의원강렬、지부능력유한、목적단기공리화취향、비이성소비、대고등교육만의도저、선택비내지화경향명현등특점；종가정인소、고등교육자신상황화고등교육류형3개각도，분석농촌가정고등교육소비수구적영향인소，제출증가가정수입、규범고교수비、인도이성소비화제고고등교육질량등책략。
Based on the 3 000 samples in Hubei province,this paper makes a questionnaire investiga- tion and non-structured interviews on consumer demand of higher education in rural households. The re- sult shows that consumer demand of higher education in rural households has the following characteris- tics.strong consumer demand, limited payment capacity , short-term utilitarian orientation, irrational consumption,low satisfaction in higher education and other innovative features. From three perspective of family factors,higher education per se, types of higher education, this paper analyzes the influencing factors of consumer demand of higher education in rural households. Therefore,this paper proposes four countermeasures, increase farmer＇s income, standardize charge of colleges and universities, channel rea- sonable consumption and improve the quality of higher education.
