CAJ | 학술논문

在梳理相关研究的基础上，提出面向BOP商业模式创新的理论分析框架，该框架包含BOP特征、价值主张、社会嵌入、可持续能力和扩展能力5个维度。之后，运用案例研究方法，以6个开展BOP业务的中国企业为研究对象，将这一理论分析框架扩展为可帮助企业进行BOP商业实践的决策支持模型。
재소리상관연구적기출상，제출면향BOP상업모식창신적이론분석광가，해광가포함BOP특정、개치주장、사회감입、가지속능력화확전능력5개유도。지후，운용안례연구방법，이6개개전BOP업무적중국기업위연구대상，장저일이론분석광가확전위가방조기업진행BOP상업실천적결책지지모형。
＂Alleviating poverty through market-based approach＂ is increasingly capturing the at tention of academia and practitioners. Based on BOP-related literature review, this study proposes a five-dimension theoretical framework to analyze this BOP oriented business model innovation. These five dimensions include BOP characteristic, value creation, social embeddedness, sustainability, and scalability. Then, followed by a multiple case study on six BOP businesses within Chinese context, this study inductively specifies this framework to a decision-making support model.