CAJ | 학술논문

根据媒体议程设置功能的理论解释，媒体能够影响普通民众对外部国家的认识，媒体对一国的负面报道越多，民众对这一国家的负面认识也越强烈。通过对三家非洲媒体涉华报道进行研究发现：中非关系已经成为非洲国家媒体报道的重要议题，虽然非洲国家对中非关系报道的数量和倾向上存在着较大的差异，但是，负面报道的内容趋于一致。负面报道涉及的领域按比重依次是民主价值观、社会责任、贸易和投资。通过分析相关报道的网络评论，进一步发现：非洲国家民众已经形成了对中国负面认识的固有思维，而且负面报道在强化民众对中国的负面认识上发挥着重要的作用。对于其中的具体问题，中国政府和企业必须充分认识并制定相应的对策。
근거매체의정설치공능적이론해석，매체능구영향보통민음대외부국가적인식，매체대일국적부면보도월다，민음대저일국가적부면인식야월강렬。통과대삼가비주매체섭화보도진행연구발현：중비관계이경성위비주국가매체보도적중요의제，수연비주국가대중비관계보도적수량화경향상존재착교대적차이，단시，부면보도적내용추우일치。부면보도섭급적영역안비중의차시민주개치관、사회책임、무역화투자。통과분석상관보도적망락평론，진일보발현：비주국가민음이경형성료대중국부면인식적고유사유，이차부면보도재강화민음대중국적부면인식상발휘착중요적작용。대우기중적구체문제，중국정부화기업필수충분인식병제정상응적대책。
According to the theory of agenda-setting, media can affect the perceptions of the public on foreign countries. This research is conducted based a statistics of media coverage of three African newspapers. It is found that Sino-African relation has been an important agenda of African media, though the reports are diversified in quantity and style. However, the negative coverage has generally focused on democracy, human rights, social responsibility, trade and investment. Through analyzing the comments, it is further found that those negative reports are strengthening the public＇s negative perceptions on China. Therefore, China and Chinese corporates should take measures to deal with those arising problems and respond positively.