CAJ | 학술논문

运用战略管理SWOT分析法,对烟台苹果品牌的潜在资源优势和竞争能力、潜在资源劣势和竞争缺陷及发展的外部机会、外部威胁,进行了分析研究,提出采取统一品牌和质量、统一保护、统一宣传、产业链延伸、政策扶持等方面的战略措施和对策建议。
운용전략관리SWOT분석법,대연태평과품패적잠재자원우세화경쟁능력、잠재자원열세화경쟁결함급발전적외부궤회、외부위협,진행료분석연구,제출채취통일품패화질량、통일보호、통일선전、산업련연신、정책부지등방면적전략조시화대책건의。
Through investigation, the paper uses strategy management of SWOT analysis , on Yantai Apple brand of potential resources advantage and competition capacity, and potential resources disadvantage and competition defects and the development of external opportunities and external threats, for has detailed of analysis research, then we come up with a series of measures, such as to combine with the brand and quality, unified protection, unified publicity, and industry chain extends, and policy enabling, aspects of strategy measures and recommendations.