中国科技论坛
中國科技論罈
중국과기론단
Forum on Science and Technology in China
2013年
1期
29~36
,共null页
差异化战略 低成本战略 战略绩效 战略绩效指数
差異化戰略 低成本戰略 戰略績效 戰略績效指數
차이화전략 저성본전략 전략적효 전략적효지수
Differention strategy; Low cost strategy; Strategy performance; Strategy performance index
本文基于验证性因子分析和灰色关联度方法构建了战略绩效指数，并运用中国医药生物制品上市公司2003年1季度-2011年3季度的季度财务数据进行了实证研究。研究发现：实施竞争战略的企业绩效优于没有明确战略定位的企业；差异化战略优于低成本战略；竞争战略影响企业绩效表现出一定的“滞后效应”；竞争战略具有持续的竞争优势，且差异化战略所建立起来的持续竞争优势强于低成本战略。
本文基于驗證性因子分析和灰色關聯度方法構建瞭戰略績效指數，併運用中國醫藥生物製品上市公司2003年1季度-2011年3季度的季度財務數據進行瞭實證研究。研究髮現：實施競爭戰略的企業績效優于沒有明確戰略定位的企業；差異化戰略優于低成本戰略；競爭戰略影響企業績效錶現齣一定的“滯後效應”；競爭戰略具有持續的競爭優勢，且差異化戰略所建立起來的持續競爭優勢彊于低成本戰略。
본문기우험증성인자분석화회색관련도방법구건료전략적효지수，병운용중국의약생물제품상시공사2003년1계도-2011년3계도적계도재무수거진행료실증연구。연구발현：실시경쟁전략적기업적효우우몰유명학전략정위적기업；차이화전략우우저성본전략；경쟁전략영향기업적효표현출일정적“체후효응”；경쟁전략구유지속적경쟁우세，차차이화전략소건립기래적지속경쟁우세강우저성본전략。
Based on the confirmative factor analysis and gray relational analysis, the strategy performance index is constructed in this paper, and an empirical study is conducted by using the seasonal financial data of biological and medical listed companies in Chinese stock market. The results showed that the enterprise adopted a certain competitive strategy gains higher performance than those without a clear strategy, and differention strategy is advantegeous to low cost strategy. Meanwhile, the lag-effect of strategy on enterprise performance exists, and competitive strategy has sustainable advanteges. Additonally, the sustainable advanteges of differention strategy is more obvious than that of low cost strategy.
