CAJ | 학술논문

软实力大小是由受力国的认识和回应决定的。对外政策、国家治理和文化是衡量一国软实力的三个指标。对外政策具有明显的外向性，能够直接地影响受力国的认识和反应，国家治理和文化则是内源性的，在一定程度上，它们更能反映一国的吸引力。从受力国的角度看，国家治理的软实力不是由占优的要素决定的，相反是由最弱的要素决定的。在东南亚国家看来，中国的文化软实力相比于日本具有明显的优势，但是国家治理和对外政策软实力则稍显不足。中日两国的软实力外交具有各自的优势，在实践中可以相互学习借鉴。
연실력대소시유수력국적인식화회응결정적。대외정책、국가치리화문화시형량일국연실력적삼개지표。대외정책구유명현적외향성，능구직접지영향수력국적인식화반응，국가치리화문화칙시내원성적，재일정정도상，타문경능반영일국적흡인력。종수력국적각도간，국가치리적연실력불시유점우적요소결정적，상반시유최약적요소결정적。재동남아국가간래，중국적문화연실력상비우일본구유명현적우세，단시국가치리화대외정책연실력칙초현불족。중일량국적연실력외교구유각자적우세，재실천중가이상호학습차감。
The degree of one country＇s soft power is decided by the target countries when recognizing and reacting to it. It can be measured by three elements ： foreign policy, national governance and culture. Foreign policy of one country is of great outward relevance, which can directly influence the recognition and reaction of target countries. On the contrary, national governance and culture is internal focused, to a large degree, which can reflect the real attraction of one country. From the aspect of target countries, one country＇s soft power is not determined by the ad- vanced factors, but the weakest factors. The study finds that the cultural soft power of China has more obvious ad- vantage than Japan, but less in national governance and foreign policy. Both China and Japan have its comparative advantages, so they can learn from each other in practice.