工业工程
工業工程
공업공정
Industrial Engineering Journal
2012年
6期
108~113
,共null页
IT投资决策 IT成本下降 竞争强度 B2B电子商务网站
IT投資決策 IT成本下降 競爭彊度 B2B電子商務網站
IT투자결책 IT성본하강 경쟁강도 B2B전자상무망참
IT investment strategy; IT cost reduction; competition intensity; B2B e-commerce website
在当前竞争激烈的市场环境下,B2B电子商务网站应采取何种IT投资策略以保持竞争优势是一重要问题。通过考虑IT成本下降、竞争强度等因素,以Cournot模型为基础,构建了一个先入者、多个后来者的B2B电子商务网站的IT投资决策模型,探讨了IT成本下降和竞争强度对IT投资决策的影响。研究结果表明,随着IT成本下降,市场先入者采取防守性的、减少投资的策略,市场后来者采取进攻性的、增加投资的策略;随着竞争强度的增加,市场先入者和后来者都采取防守性的、减少投资的策略。研究结果可以为B2B电子商务网站的IT投资决策提供有益的指导。
在噹前競爭激烈的市場環境下,B2B電子商務網站應採取何種IT投資策略以保持競爭優勢是一重要問題。通過攷慮IT成本下降、競爭彊度等因素,以Cournot模型為基礎,構建瞭一箇先入者、多箇後來者的B2B電子商務網站的IT投資決策模型,探討瞭IT成本下降和競爭彊度對IT投資決策的影響。研究結果錶明,隨著IT成本下降,市場先入者採取防守性的、減少投資的策略,市場後來者採取進攻性的、增加投資的策略;隨著競爭彊度的增加,市場先入者和後來者都採取防守性的、減少投資的策略。研究結果可以為B2B電子商務網站的IT投資決策提供有益的指導。
재당전경쟁격렬적시장배경하,B2B전자상무망참응채취하충IT투자책략이보지경쟁우세시일중요문제。통과고필IT성본하강、경쟁강도등인소,이Cournot모형위기출,구건료일개선입자、다개후래자적B2B전자상무망참적IT투자결책모형,탐토료IT성본하강화경쟁강도대IT투자결책적영향。연구결과표명,수착IT성본하강,시장선입자채취방수성적、감소투자적책략,시장후래자채취진공성적、증가투자적책략;수착경쟁강도적증가,시장선입자화후래자도채취방수성적、감소투자적책략。연구결과가이위B2B전자상무망참적IT투자결책제공유익적지도。
In a competitive environment,it is important to adopt an information technology(IT) investment strategy of B2B e-commerce websites such that it is competitive.It is assumed that one oligopoly enters first and then the others follow late.In considering IT cost reduction and competition intensity,an IT investment strategy model is developed.Then,the effect of IT cost reduction and competition intensity on IT investment strategy is analyzed.Results show that,as the IT cost decreases,the first entrant tends to adopt a defensive strategy,while the late entrants are willing to adopt an offensive strategy.With the increase of competition intensity,both the early entrant and late entrants adopt an offensive investment strategy.These results are helpful to IT investment strategy for B2B e-commerce website.