CAJ | 학술논문

近年来，我国出境旅游增长快速，旅游服务贸易逆差持续扩大，引发政府与学界关于出境旅游发展是否超前的争议。对我国出境旅游发展状况及其影响的认识，已经不仅仅是一个单纯的学术问题，它将影响新时期旅游产业政策导向。文章对中国出境旅游的客源产出、空间流向、市场规模以及消费结构进行了全面而理性的分析。研究发现：中国出境旅游发展处于与国情相适应的初步阶段，宜采取有序引导和相机抉择的市场政策。
근년래，아국출경여유증장쾌속，여유복무무역역차지속확대，인발정부여학계관우출경여유발전시부초전적쟁의。대아국출경여유발전상황급기영향적인식，이경불부부시일개단순적학술문제，타장영향신시기여유산업정책도향。문장대중국출경여유적객원산출、공간류향、시장규모이급소비결구진행료전면이이성적분석。연구발현：중국출경여유발전처우여국정상괄응적초보계단，의채취유서인도화상궤결택적시장정책。
China＇ s outbound tourism has developed rapidly in recent years with an annual growth rate of over 20%. This development has been accompanied by a continuous and expanding deficit in the tourism service trade, triggering debate among government officials and academia about whether China＇ s outbound tourism development has outpaced its economic development. Understanding China＇ s growth in outbound tourism and its impact has therefore become more than an academic issue ; it also affects the future orientation of the tourism industry＇ s policy. This paper, we perform a detailed analysis of four characteristics of current Chinese outbound tourism development：characteristics connecting domestic travel and travel abroad, travel purpose, stay duration and consumption per capita. Third, compared with its large population, China＇ s outbound market is still far behind some developed countries proportionally. Fourth, the consumption behavior of Chinese outbound tourists is geared towards shopping rather than enjoying the cultural activities of their destination. This behavior is still gradually maturing, where it would focus more on generally having a pleasant travel experience. The study concludes that China＇ s outbound tourism, which is in accordance with national conditions, is still in a preliminary stage of development. Some scholars propose that appropriate controls should be conducted by charging outbound taxation, but a fundamental supply-demand model is used in this paper to prove the non-adaptability of this initiative. China＇ s prosperous outbound tourism market and its steady growth illustrate the importance of proper guidance of a well-off society and the proper strategic requirements set forth by the government. Therefore, orderly guidance and discretionary market policies are proposed in policy-making to further facilitate the growth of the outbound tourism market in China.