CAJ | 학술논문

台北市为台湾的政治与金融中心，由于经贸交易频繁，使其成为外籍人士到台湾的主要都市。该研究主要目的在于了解外籍人士对于台北市5个旅游供给5方面的评估及其旅游发展评价，并进一步分析台北市旅游供给状况对于外籍人士评估台北市旅游发展的影响。该研究采用问卷调查的方式，针对在台北市工作并居住6个月以上的外籍人士收集资料。研究结果显示，外籍人士对服务／设施和交通的评价达到良好的水平，对信息、吸引力和促销则为中上水平的评价，并认为台北市目前的旅游发展达到良好的水平；此外，研究结果也证实，台北市旅游供给状况会显著影响外籍人士对台北市旅游发展的评价。文章根据研究结果提出建议，作为台北市在旅游规划和都市发展方面的依据。
태북시위태만적정치여금융중심，유우경무교역빈번，사기성위외적인사도태만적주요도시。해연구주요목적재우료해외적인사대우태북시5개여유공급5방면적평고급기여유발전평개，병진일보분석태북시여유공급상황대우외적인사평고태북시여유발전적영향。해연구채용문권조사적방식，침대재태북시공작병거주6개월이상적외적인사수집자료。연구결과현시，외적인사대복무／설시화교통적평개체도량호적수평，대신식、흡인력화촉소칙위중상수평적평개，병인위태북시목전적여유발전체도량호적수평；차외，연구결과야증실，태북시여유공급상황회현저영향외적인사대태북시여유발전적평개。문장근거연구결과제출건의，작위태북시재여유규화화도시발전방면적의거。
Taipei is the political and financial city of Taiwan. Due to the frequency of economic and trade transactions, Taipei has become the main city of international arrivals. The major purpose of this study in to understand foreigners＇ evaluation of the 5 aspects of tourist supplies and tourism development in Taipei and further analyze the impact of tourist supplies on the evaluation of tourism development from foreigners. In this study, questionnaire surveys are used to collect data from foreigners who have stayed in Taipei for over 6 months. The findings of the study indicate that foreigners＇ evaluation on service/facilities are good, and their assessment on information, attraction and promotion are just moderate. As to the items of each supply dimension, they vary in the results of evaluation. In addition, the findings suggest that tourism supplies in Taipei significantly affect foreigners＇ evaluation of tourism development in Taipei. The power of effectiveness in descending order is attraction, service/ facilities, transportation, promotion and information. Based on the findings of the study, suggestions are made for the basis of tourism nlannin~ and urban develoDment in Tainei.