CAJ | 학술논문

本文从“使用与满足”（Usesand Gratifications，U＆G）理论的社会化视角出发，探讨社会性网络服务（Social Net—working Service，SNS）用户从哪些特定使用能够获得社会化满足，分析他们与SNS用户的访问频率、使用时长之间的相关关系，进而把握SNS用户使用的激励因素与行为规律。作者选择本土领先的社会性网络服务——人人网用户为研究对象，通过问卷方法进行数据收集，并且对于模型进行实证检验与分析。实证结果表明：旧关系维持、信息分享是SNS用户社会化满足的两个重要来源，并且激励用户经常、长时间地访问社会性网络服务；自我展现也是SNS用户社会化满足的重要来源，会促使用户经常陛访问，但是并不会占有用户太多时间；新关系建立并不会导致用户社会化满足，也并非实际使用的激励因素。
본문종“사용여만족”（Usesand Gratifications，U＆G）이론적사회화시각출발，탐토사회성망락복무（Social Net—working Service，SNS）용호종나사특정사용능구획득사회화만족，분석타문여SNS용호적방문빈솔、사용시장지간적상관관계，진이파악SNS용호사용적격려인소여행위규률。작자선택본토령선적사회성망락복무——인인망용호위연구대상，통과문권방법진행수거수집，병차대우모형진행실증검험여분석。실증결과표명：구관계유지、신식분향시SNS용호사회화만족적량개중요래원，병차격려용호경상、장시간지방문사회성망락복무；자아전현야시SNS용호사회화만족적중요래원，회촉사용호경상폐방문，단시병불회점유용호태다시간；신관계건립병불회도치용호사회화만족，야병비실제사용적격려인소。
The research utilizes the ＂uses and gratifications＂ perspective to better understand the specific uses of social net- working service （SNS） and corresponding social gratifications. These social gratifications are discussed and related to two key in- dicators： frequency of visit, amount of time spent, in order to understand the motivations and patterns of SNS usage. We then ap- ply the research hypotheses in an empirical study, in which we collect and analyze survey data from the users of a major Chinese SNS. The results of the study reveal the SNS usage would be more motivated by social gratifications related to the maintenance of offline relationship and infornmtion sharing. The social gratification related to the self-presentation has a significant impact on frequency of visit, but not on amount of time spent. The social gratification related to the building of online relationship doesn＇ t motivate the SNS usage.