国际新闻界
國際新聞界
국제신문계
Journal of International Communication
2012年
12期
61~68
,共null页
政府传播 意见领袖 智库 政治沟通
政府傳播 意見領袖 智庫 政治溝通
정부전파 의견령수 지고 정치구통
government communication, opinion leaders, the think tank, political communication
不论政府对外传播抑或对内传播,传统权力结构的边缘力量已逐渐进入现今政治沟通的权力网络之中,并成为其中不可忽视的主体之一。在对政府传播进程的两端政府和公众之间的距离进行分析时,有必要将其中存在的中间环节及其作用纳入考察范围。协调政府与公众间距离的过程,也是政治沟通或政治传播的过程。本文从政治沟通视角解析了作为协调机制的智库/意见领袖,及其对政府与公众间距离的作用机制。
不論政府對外傳播抑或對內傳播,傳統權力結構的邊緣力量已逐漸進入現今政治溝通的權力網絡之中,併成為其中不可忽視的主體之一。在對政府傳播進程的兩耑政府和公衆之間的距離進行分析時,有必要將其中存在的中間環節及其作用納入攷察範圍。協調政府與公衆間距離的過程,也是政治溝通或政治傳播的過程。本文從政治溝通視角解析瞭作為協調機製的智庫/意見領袖,及其對政府與公衆間距離的作用機製。
불론정부대외전파억혹대내전파,전통권력결구적변연역량이축점진입현금정치구통적권력망락지중,병성위기중불가홀시적주체지일。재대정부전파진정적량단정부화공음지간적거리진행분석시,유필요장기중존재적중간배절급기작용납입고찰범위。협조정부여공음간거리적과정,야시정치구통혹정치전파적과정。본문종정치구통시각해석료작위협조궤제적지고/의견령수,급기대정부여공음간거리적작용궤제。
Both in the government domestic and oversea communication process, the forces that used to be on the edge of traditional power structure now have gradually shown their prominence, and become one of the considerable subjects. While analyzing the distance between the two ends of government communication process, the government and the public, it is necessary to include the brokers and their potential actions into the research. The coordination of the distance between the government and the public also belongs to political communication process. With a political communication perspective this article demonstrates how the think tank and opinion leaders work as coordination mechanism and mediate the distance between the government and the public