CAJ | 학술논문

产品创新与管理创新对组织生存与发展均至关重要，如何实现两者有效匹配达到效益最大化成为＂-5前管理者面临的巨大挑战。为此，从产品创新过程与管理创新关系的视角出发，通过对丰田雷克萨斯在日本重新开展产品创新的过程进行探索性案例分析，发现，在产品设计研发、生产及推广的整个过程中，品牌创新、组织结构创新和营销模式创新三项管理创新活动产生的影响最为显著，并深入挖掘各自对产品创新不同阶段或对整体的作用机制，构建产品创新过程与管理创新三维关系模型。
산품창신여관리창신대조직생존여발전균지관중요，여하실현량자유효필배체도효익최대화성위＂-5전관리자면림적거대도전。위차，종산품창신과정여관리창신관계적시각출발，통과대봉전뢰극살사재일본중신개전산품창신적과정진행탐색성안례분석，발현，재산품설계연발、생산급추엄적정개과정중，품패창신、조직결구창신화영소모식창신삼항관리창신활동산생적영향최위현저，병심입알굴각자대산품창신불동계단혹대정체적작용궤제，구건산품창신과정여관리창신삼유관계모형。
Both product innovation and management innovation are important for the survival and development of organizations, how to effectively combine them for achieving benefit maximization has become a huge challenge for nowadays managers. There- fore, exploratory case study method is adopted to explore the whole process for Toyota Lexus product innovation from the perspec- tive combining product innovation process with management innovation. The research indicates that during the product innovation process of Lexus involving the phases of design and development, production, and marketing, three management innovation prac- tices produce tile most effect, they are brand innovation, organizational structure innovation, and marketing model innovation. A three -dimension relationship model between product innovation and management innovation is finally set up by deeply exploring the function mechanism of three major management innovation practices in the different phases and the whole process, respective- ly.