CAJ | 학술논문

企业的绿色化运营是实现社会可持续发展的重要途径。针对现实国情下制造企业绿色战略实施的动力不足问题，基于演化博弈理论探讨市场机制作用下制造企业运营模式的演化过程，分析政府在模式扩散中的作用。研究表明：纯粹市场机制难以推动发展中国家制造企业的绿色运营模式演化，政府规制十分重要。结合案例分析，基于微观操作层面，提出政府的检查措施、奖惩手段及调整策略；基于中观政策层面，提出加大龙头企业规制力度、充分利用公众监督、规范绿色认证体系等规帝1措施。研究结论对我国制造企业的建设和政府可持续发展战略的实施具有一定的参考价值。
기업적록색화운영시실현사회가지속발전적중요도경。침대현실국정하제조기업록색전략실시적동력불족문제，기우연화박혁이론탐토시장궤제작용하제조기업운영모식적연화과정，분석정부재모식확산중적작용。연구표명：순수시장궤제난이추동발전중국가제조기업적록색운영모식연화，정부규제십분중요。결합안례분석，기우미관조작층면，제출정부적검사조시、장징수단급조정책략；기우중관정책층면，제출가대룡두기업규제력도、충분이용공음감독、규범록색인증체계등규제1조시。연구결론대아국제조기업적건설화정부가지속발전전략적실시구유일정적삼고개치。
Green operation of enterprises is a major way to achieve the social sustainable development. The main purpose of the research is to solve the problem of the limited motivation for implementing enterprise green strategy under current domestic cir- cumstance. By using the evolutionary game theory, the evolution of enterprises operation mode with free market mechanism is dis- cussed, and the role playing by government for facilitating the diffusion of green operation mode is analyzed. The results manifest that it is difficult to make all enterprises apply green operation mode with free market mechanism in developing regions, and gov- ernment regulations are extremely important. With the case analysis, from the micro- operational view, the supervision and in- centives of government as well as its adjustable strategies are proposed. From the mesoscopie policies view, certain government measures, for example increasing the regulation intensity to the leading enterprise, taking fidl advantage of public monitoring, and regulating existent green business certification systems, are given. The results help Chinese modem manufacturing enterprises to develop, as well as the government sustainable development policies to implement.