CAJ | 학술논문

利用哈尔滨市952个城市居民样本数据，选择13个因素作为识别生态消费行为的基础变量，运用因子分析方法考察消费者行为的维度结构，结果表明生态消费者进行消费时不仅关注环境，而且还关注消费对自身的影响；根据不同个体的消费习惯与个体特征之间的差异性，采用聚类分析方法对总样本进行分析，将其分为坚定型生态消费者、主流型生态消费者、偶尔型生态消费者和非生态消费者四类，并在此基础上分别从人1：3统计学特征、社会和环境价值观、心理学特征3个方面分析了不同类型生态消费者的行为特征。
이용합이빈시952개성시거민양본수거，선택13개인소작위식별생태소비행위적기출변량，운용인자분석방법고찰소비자행위적유도결구，결과표명생태소비자진행소비시불부관주배경，이차환관주소비대자신적영향；근거불동개체적소비습관여개체특정지간적차이성，채용취류분석방법대총양본진행분석，장기분위견정형생태소비자、주류형생태소비자、우이형생태소비자화비생태소비자사류，병재차기출상분별종인1：3통계학특정、사회화배경개치관、심이학특정3개방면분석료불동류형생태소비자적행위특정。
This paper examines the dimensional structure of consumption behavior is from factor analysis in which 13 factors are selected as basic variables for identifying ecological consumption using sample data of 952 urban residents of Harbin. Result shows that not only environment but also the impact on their own from consumption are concerned by ecological con- sumers when they are spending. Consumers are classified into 4 categories which are committed consumers, mainstream con- sumers, occasional consumers and non-ecological consumers by cluster analysis according to the differences between spend- ing habits of different individuals and individual characteristics, and on this basis, characteristics of different ecological con- sumers are analyzed from socio-demographics,social and environmental values and psychological factors.