CAJ | 학술논문

基于收益管理的动态定价和库存控制方法，针对旅游景点旅游当天不能拒绝游客和景点有最大承受度的特殊性，建立相应的动态规划模型，转化为马尔科夫决策过程。提出预售期门票的定价策略，得到收益函数随着时间的增加而减少，随着门票数的增加而增加，价格是两者的非增函数等相关性质，通过对动态模型的转化处理，求得在旅游旺季和期望价格均值时为旅游当天门票的预留策略。最后，通过数值算例验证了模型的有效性。
기우수익관리적동태정개화고존공제방법，침대여유경점여유당천불능거절유객화경점유최대승수도적특수성，건립상응적동태규화모형，전화위마이과부결책과정。제출예수기문표적정개책략，득도수익함수수착시간적증가이감소，수착문표수적증가이증가，개격시량자적비증함수등상관성질，통과대동태모형적전화처리，구득재여유왕계화기망개격균치시위여유당천문표적예류책략。최후，통과수치산례험증료모형적유효성。
This paper, based on dynamic pricing of revenue management methods, considers that attractions can＇t refuse tourists and have the largest tolerance. Then it sets up a corresponding dynamic programming model of Markov decision process, proposes the ticket pricing strategies and get some properties such as that the profit function decreases with time in- creasing and increases with ticket number increasing. Finally, the numerical example verified the effectiveness of the model.