南京农业大学学报:社会科学版
南京農業大學學報:社會科學版
남경농업대학학보:사회과학판
Journal of Nanjing Agricultural University(Social Science Edition)
2013年
1期
127~134
,共null页
茶文化 旅游资源评价 层次分析法 阳羡 茶文化博览园
茶文化 旅遊資源評價 層次分析法 暘羨 茶文化博覽園
다문화 여유자원평개 층차분석법 양이 다문화박람완
Tea Tourism Resources; Evaluation of Tea Tourism Resources; the Analytic Hierarchy Process Method ; Yangxian ; Tea Culture Exposition
以宜兴阳羡茶文化博览园为例,采用层次分析法构建茶文化旅游资源综合评价的模型,从茶文化旅游资源特征,环境特征和开发条件3个方面筛选出茶文化历史价值、教育科研功能、美学观赏、资源组合、生态环境、交通条件、客源市场等22个评价指标,并建立评价指标体系,通过德尔菲法专家评价获得各指标权重。运用构建好的评价指标体系,对阳羡茶文化博览园旅游资源进行实例分析、评价。结果显示,宜兴阳羡茶文化博览园茶历史文化价值较高、资源类型多样、旅游客源市场条件良好,茶文化旅游开发潜力较大,但是存在知名度不高、资源聚集度较低、旅游配套设施开发尚不完善等缺点。最后,根据评价结果对当地茶文化旅游发展提出了相应的建议。
以宜興暘羨茶文化博覽園為例,採用層次分析法構建茶文化旅遊資源綜閤評價的模型,從茶文化旅遊資源特徵,環境特徵和開髮條件3箇方麵篩選齣茶文化歷史價值、教育科研功能、美學觀賞、資源組閤、生態環境、交通條件、客源市場等22箇評價指標,併建立評價指標體繫,通過德爾菲法專傢評價穫得各指標權重。運用構建好的評價指標體繫,對暘羨茶文化博覽園旅遊資源進行實例分析、評價。結果顯示,宜興暘羨茶文化博覽園茶歷史文化價值較高、資源類型多樣、旅遊客源市場條件良好,茶文化旅遊開髮潛力較大,但是存在知名度不高、資源聚集度較低、旅遊配套設施開髮尚不完善等缺點。最後,根據評價結果對噹地茶文化旅遊髮展提齣瞭相應的建議。
이의흥양이다문화박람완위례,채용층차분석법구건다문화여유자원종합평개적모형,종다문화여유자원특정,배경특정화개발조건3개방면사선출다문화역사개치、교육과연공능、미학관상、자원조합、생태배경、교통조건、객원시장등22개평개지표,병건립평개지표체계,통과덕이비법전가평개획득각지표권중。운용구건호적평개지표체계,대양이다문화박람완여유자원진행실례분석、평개。결과현시,의흥양이다문화박람완다역사문화개치교고、자원류형다양、여유객원시장조건량호,다문화여유개발잠력교대,단시존재지명도불고、자원취집도교저、여유배투설시개발상불완선등결점。최후,근거평개결과대당지다문화여유발전제출료상응적건의。
Taken Yangxian tea scenic in Yixing as an example for practical analysis, according to the characteris- tics of the tea tourism resources, this paper tried to construct an evaluation system the tea tourism resources adopted the analytic hierarchy process(AHP) method. Used the neighboring comparatives method, an overall assessment index system with 22 indexes was built to analyze the tea tourism resources comprehensively, containing different aspects of the resources, values of tea cultural characteristics, functions to visit, and the social and nat- ural environmental conditions which the resources belong to. With the system, the tea culture exposition of Yan- gxian was valued based the investigation. Results of the evaluation showed the place had high values in the tea cuhure and history, various resources, a good market of tourist, but low popularity and aggregation degree, and imperfect supporting facilities for the tourist industry. As that, suggestions were given for the future development of the exposition in the final.