CAJ | 학술논문

通过对黑龙江市场大米消费者行为的分析来研究大米品牌建设问题,从而正确把握消费者需求动态,找出当前黑龙江市场上消费者对大米最迫切的需要,主要从购买大米种类、品牌大米特点、购买渠道选择及品牌忠诚度等问题进行研究,作为正确把握黑龙江市场影响消费者购买因素变化的依据,为品牌建设提供理论支持,促进大米企业品牌建设。
통과대흑룡강시장대미소비자행위적분석래연구대미품패건설문제,종이정학파악소비자수구동태,조출당전흑룡강시장상소비자대대미최박절적수요,주요종구매대미충류、품패대미특점、구매거도선택급품패충성도등문제진행연구,작위정학파악흑룡강시장영향소비자구매인소변화적의거,위품패건설제공이론지지,촉진대미기업품패건설。
The article analyzed the issue of rice brand construction in Heilongjiang through consumers＇ behavior of Heilongjiang so as to correctly grasp the consumer demand trends, identify the most urgent need of the current Heilongjiang market consumers, mainly from the kind of rice, weight, packaging, promotion, channel selection. The writer masters the factors affecting the rice market consumers of Heilongjiang to provide the theoretical support of rice brand and promote enterprise brand development.