企业经济
企業經濟
기업경제
Enterprise Economy
2013年
1期
109~112
,共null页
东风商用车 网络营销 推广 on-line 4S店
東風商用車 網絡營銷 推廣 on-line 4S店
동풍상용차 망락영소 추엄 on-line 4S점
Dongfeng commercial vehicle; network marketing; SEO promotion; on-line 4S shop
随着Internet的迅速发展,数字化信息技术和网络媒体技术不断成熟,网络营销已经成为各大汽车生产厂家争相追逐的新型营销模式。本文通过对东风商用车网络营销现状的考察,分析了东风商用车现有网络营销业务模块、网络营销人才以及网络营销手段存在的不足;结合东风商用车网络营销的经营实际,提出了建立网络订购平台、开辟“on-line4s店”、引进并培养专业汽车网络营销队伍以及增加“推广”功能、完善信息发布功能和网络活动多元化的营销对策,以不断丰富其现有的网络营销手段。
隨著Internet的迅速髮展,數字化信息技術和網絡媒體技術不斷成熟,網絡營銷已經成為各大汽車生產廠傢爭相追逐的新型營銷模式。本文通過對東風商用車網絡營銷現狀的攷察,分析瞭東風商用車現有網絡營銷業務模塊、網絡營銷人纔以及網絡營銷手段存在的不足;結閤東風商用車網絡營銷的經營實際,提齣瞭建立網絡訂購平檯、開闢“on-line4s店”、引進併培養專業汽車網絡營銷隊伍以及增加“推廣”功能、完善信息髮佈功能和網絡活動多元化的營銷對策,以不斷豐富其現有的網絡營銷手段。
수착Internet적신속발전,수자화신식기술화망락매체기술불단성숙,망락영소이경성위각대기차생산엄가쟁상추축적신형영소모식。본문통과대동풍상용차망락영소현상적고찰,분석료동풍상용차현유망락영소업무모괴、망락영소인재이급망락영소수단존재적불족;결합동풍상용차망락영소적경영실제,제출료건립망락정구평태、개벽“on-line4s점”、인진병배양전업기차망락영소대오이급증가“추엄”공능、완선신식발포공능화망락활동다원화적영소대책,이불단봉부기현유적망락영소수단。
With the rapid development of Internet and the improvement of digital information technology and network media technology, network marketing has become a new marketing mode for many automobile manufacturers. Through the investigations on network sales of Dongfeng commercial vehicles, this paper analyzed the drawbacks of the online sale business module of Dongfeng commercial vehicles, talents of online sale as well as online sale means, and brought up countermeasures of building the on-line order platform and setting up "on-line 4S shops", building and training the team of auto online marketing per- sonnel, adding "SE0 promotion" function, improving the information dissemination functions and diversifying network activ- ities in order to enrich the existing online means.