CAJ | 학술논문

岛屿因其独特的地理位置而成为乡村旅游资源中比较特殊的形式，本文通过对苏州三山岛乡村旅游的问卷调查及实地调研，发现苏州岛屿乡村旅游存在客源市场单一、旅游基本设施不健全、未形成完整的乡村旅游形象等问题，在发展中需要通过优化旅游产品结构、完善旅游基础设施、打造旅游品牌、树立乡村旅游形象等措施来促进岛屿乡村旅游的良性发展。
도서인기독특적지리위치이성위향촌여유자원중비교특수적형식，본문통과대소주삼산도향촌여유적문권조사급실지조연，발현소주도서향촌여유존재객원시장단일、여유기본설시불건전、미형성완정적향촌여유형상등문제，재발전중수요통과우화여유산품결구、완선여유기출설시、타조여유품패、수립향촌여유형상등조시래촉진도서향촌여유적량성발전。
Island is a special form of rural tourism resources because of its unique geographical location. This article is based on the research of the current development of the Sanshan Island rural tourism to reflect the situation of the development of island rural tourism in Suzhou. Through the questionnaire survey to visitors, we find that there exist some problems like single tourist market, unsound tourism infrastructure and incomplete rural tourism image in Suzhou island rural tourism. Therefore, some measures like optimizing the structure of tourism products, improving the tourism infrastructures and establishing rural tourism images are proposed to promote the development of the island rural tourism.