开放导报
開放導報
개방도보
China Opening Herald
2013年
1期
101~104
,共null页
江西 红色文化 文化产业 问题 对策
江西 紅色文化 文化產業 問題 對策
강서 홍색문화 문화산업 문제 대책
Jiangxi; the red culture; cultural industry; problems; policies
目前江西红色文化资源开发中存在着开发主体相对单一、品牌意识淡薄、整体创新能力较差、争取国际认同需要跨越意识形态障碍等问题。建议实行江西红色文化开发主体多元化；实施红色文化品牌战略；拉长红色文化产业链条，加深产业间的横向渗透与产业内部的纵向延伸相结合；加强红色文化产品创新与文化市场拓展相结合等举措。
目前江西紅色文化資源開髮中存在著開髮主體相對單一、品牌意識淡薄、整體創新能力較差、爭取國際認同需要跨越意識形態障礙等問題。建議實行江西紅色文化開髮主體多元化；實施紅色文化品牌戰略；拉長紅色文化產業鏈條，加深產業間的橫嚮滲透與產業內部的縱嚮延伸相結閤；加彊紅色文化產品創新與文化市場拓展相結閤等舉措。
목전강서홍색문화자원개발중존재착개발주체상대단일、품패의식담박、정체창신능력교차、쟁취국제인동수요과월의식형태장애등문제。건의실행강서홍색문화개발주체다원화；실시홍색문화품패전략；랍장홍색문화산업련조，가심산업간적횡향삼투여산업내부적종향연신상결합；가강홍색문화산품창신여문화시장탁전상결합등거조。
Nowadays, in the process of developing red cultural resources in Jiangxi, there are many disadvantages as followed： the development of subject is relatively single; the awareness of the brand of red cultural industry is weak; the whole ability of creativity in red cultural industry is poor; to get the identification for the red cultural industry from the international needs to stride across the ideology barriers. It is suggested that the government diversify the development of subject of red culture; put the strategy of building brand for the red culture into effect; length the industrial chain of the red culture; combine the deepening of the horizontal infiltration among the inter industries with the longitudinal extension within the industry; combine the strength of the creativity in the red cultural products with the expansion of the cultural market.
