出版科学
齣版科學
출판과학
2013年
1期
47~49
,共null页
纸媒 传播 互联网 手机
紙媒 傳播 互聯網 手機
지매 전파 호련망 수궤
Paper media; Dissemination ;Internet; Mobile phone
新媒体环境下，传统纸媒面对新兴数字媒体的挑战，为更好地满足受众个性化、多元化的信息需求，需要跨越新旧媒体的鸿沟，跨媒体运营和发展。通过与互联网和移动通信互联网等数字媒体的优势互补、强强联合的多渠道合作，促进纸媒与网络媒体之间在内容信息、受众资源和传播途径等方面的资源共享，在相互渗透和融合中实现多赢。
新媒體環境下，傳統紙媒麵對新興數字媒體的挑戰，為更好地滿足受衆箇性化、多元化的信息需求，需要跨越新舊媒體的鴻溝，跨媒體運營和髮展。通過與互聯網和移動通信互聯網等數字媒體的優勢互補、彊彊聯閤的多渠道閤作，促進紙媒與網絡媒體之間在內容信息、受衆資源和傳播途徑等方麵的資源共享，在相互滲透和融閤中實現多贏。
신매체배경하，전통지매면대신흥수자매체적도전，위경호지만족수음개성화、다원화적신식수구，수요과월신구매체적홍구，과매체운영화발전。통과여호련망화이동통신호련망등수자매체적우세호보、강강연합적다거도합작，촉진지매여망락매체지간재내용신식、수음자원화전파도경등방면적자원공향，재상호삼투화융합중실현다영。
In the new media circumstance, the traditional paper media has to face the challenges of the emerging digital media. In order to better meet the personalized and diversitied information needs of audience, paper media needs to across the gap between old media and new media, just choose the way of cross-media operations and development. With complementary advantage of digital media such as Internet and Mobile-lnternet, and the combination ofmulti-channel cooperation, it has been able to promote sharing of media content, audience resources and routes of transmission between paper media and network media, which could achieve win-win in the process of mutual penetration and fusion.
