出版科学
齣版科學
출판과학
2013年
1期
70~75
,共null页
女性期刊 研究综述
女性期刊 研究綜述
녀성기간 연구종술
Female periodicals; Review
女性期刊作为我国期刊业的生力军,在近十年取得了长足发展,与此同时,对女性期刊的研究也达到一定的高度。通过对女性期刊发展的回顾与总结,围绕女性期刊的内容、广告与经营、女性期刊的批判与反批判、女性期刊的发展困境与策略、女性期刊的案例等方面进行研究综述。
女性期刊作為我國期刊業的生力軍,在近十年取得瞭長足髮展,與此同時,對女性期刊的研究也達到一定的高度。通過對女性期刊髮展的迴顧與總結,圍繞女性期刊的內容、廣告與經營、女性期刊的批判與反批判、女性期刊的髮展睏境與策略、女性期刊的案例等方麵進行研究綜述。
녀성기간작위아국기간업적생력군,재근십년취득료장족발전,여차동시,대녀성기간적연구야체도일정적고도。통과대녀성기간발전적회고여총결,위요녀성기간적내용、엄고여경영、녀성기간적비판여반비판、녀성기간적발전곤경여책략、녀성기간적안례등방면진행연구종술。
Female periodicals as the Chinese periodical industry an important force, in the past ten years, have made considerable development. At the same time, researchofacademicandindustrycirclesonfemaleperiodicals has also reached a climax. In this article, it mainly makes a review and summary on the female periodical, inclucling the content of female periodical, advertising and business of the feminine periodicals, dilemma and strategies ofthefeminine periodicals development, criticism and counter-criticism offemale periodicals, the cases of several aspects.