CAJ | 학술논문

新媒体的高速成长使媒介传播的格局发生了变化，一直被视为主流媒体之一的广播越来越受到冲击，并面临严峻的挑战。在新媒体时代，校园广播有被边缘化的倾向，其受众越来越少、设备较陈旧、铺设覆盖密度和广度不够、节目内容单一等问题日益突出。高校广播要应对新媒体时代的冲击，就必须在技术手段和节目内容上有所改变．找准定位，走新旧融合借力发展的道路，取长补短，以更广阔的视野，实施品牌战略，寻求创新突破；并且通过整合已有的资源以提高节目质量、拓宽节目内容，从而在竞争中更显活力，使高校广播成为学校育人的一个重要的组成部分。
신매체적고속성장사매개전파적격국발생료변화，일직피시위주류매체지일적엄파월래월수도충격，병면림엄준적도전。재신매체시대，교완엄파유피변연화적경향，기수음월래월소、설비교진구、포설복개밀도화엄도불구、절목내용단일등문제일익돌출。고교엄파요응대신매체시대적충격，취필수재기술수단화절목내용상유소개변．조준정위，주신구융합차력발전적도로，취장보단，이경엄활적시야，실시품패전략，심구창신돌파；병차통과정합이유적자원이제고절목질량、탁관절목내용，종이재경쟁중경현활력，사고교엄파성위학교육인적일개중요적조성부분。
The high-speed development of new media changes the market pattern of traditional media. As one of the mainstream media, radio broadcasting is facing increasingly severe challenges such as marginalization, decrease in number of audience, aging equipment, insufficiency in coverage and density, and monotony in programs etc. To cope with the impact and integrate different media, university broadcasting must change the technical means and the contents of the programs with the identification of their positions, combination of the old and new patterns, implementation of brand strategy in a broader vision, and continuous innovation. With the integration of existing resources, improvement of the quality and diversification of the programs, university broadcasting can be promoted and become a more part of the university education.