系统工程理论与实践
繫統工程理論與實踐
계통공정이론여실천
Systems Engineering—Theory & Practice
2013年
1期
134~140
,共null页
供应链管理 批发价格契约 不公平厌恶 协调
供應鏈管理 批髮價格契約 不公平厭噁 協調
공응련관리 비발개격계약 불공평염악 협조
supply chain management; wholesale price contract; inequity aversion; coordination
针对传统的批发价格契约无法实现供应链协调，探讨了在市场需求为不确定条件下，不公平厌恶对批发价格契约协调供应链的影响．在零售商是不公平厌恶的假设下，分别不利不公平厌恶和有利不公平厌恶两种情况，建立数学模型．研究结果表明在有利不公平厌恶下，批发价格契约可以提高供应链的整体利润和更好地协调供应链，从而延拓了传统的批发价格契约协调供应链的理论，有利于批发价格契约协调供应链的应用．最后用算例验证了新结论．
針對傳統的批髮價格契約無法實現供應鏈協調，探討瞭在市場需求為不確定條件下，不公平厭噁對批髮價格契約協調供應鏈的影響．在零售商是不公平厭噁的假設下，分彆不利不公平厭噁和有利不公平厭噁兩種情況，建立數學模型．研究結果錶明在有利不公平厭噁下，批髮價格契約可以提高供應鏈的整體利潤和更好地協調供應鏈，從而延拓瞭傳統的批髮價格契約協調供應鏈的理論，有利于批髮價格契約協調供應鏈的應用．最後用算例驗證瞭新結論．
침대전통적비발개격계약무법실현공응련협조，탐토료재시장수구위불학정조건하，불공평염악대비발개격계약협조공응련적영향．재령수상시불공평염악적가설하，분별불리불공평염악화유리불공평염악량충정황，건립수학모형．연구결과표명재유리불공평염악하，비발개격계약가이제고공응련적정체리윤화경호지협조공응련，종이연탁료전통적비발개격계약협조공응련적이론，유리우비발개격계약협조공응련적응용．최후용산례험증료신결론．
Aiming at the problem that the traditional wholesale price contract cannot coordinate the supply chain, the paper studies the effects that inequity aversion has on coordination of supply chain by wholesale price contract with uncertain demand. Based on inequity aversion retailer assumption, a mathematical model is formulated which takes into considerations advantageous inequity aversion and disadvantageous inequity aversion. The results show that the wholesale price contract can improve the profit of the whole chain and better coordinate the supply chain in advantageous inequity aversion case, which enrich the theory of the wholesale price contract and facilitate its application in real life. In the last part of this paper, a numerical example is used to prove the findings.
