旅游学刊
旅遊學刊
여유학간
Tourism Tribune
2013年
2期
102~110
,共null页
侯兵 黄震方 陈肖静 范楚晗
侯兵 黃震方 陳肖靜 範楚晗
후병 황진방 진초정 범초함
文化旅游 协同发展 认知分异 南京都市圈
文化旅遊 協同髮展 認知分異 南京都市圈
문화여유 협동발전 인지분이 남경도시권
cultural tourism; synergetic development; cognitive differentiation; Nanjing Metropolitan area
随着区域旅游竞合关系的演化,行政驱动对优化区域旅游空间关系的作用渐趋弱化,而地区间的文化影响机制相对稳定,文化资源和文化空间的跨行政区分布是一种普遍的空间现象,文化旅游已经成为推动区域旅游协同发展的重要动力。区域文化旅游的协同发展,要在整合行政资源的基础上,积极响应旅游地的公众认知和市场需求,实现区域旅游的协调和可持续发展。文章以南京都市圈为例,围绕区域文化旅游的发展状态、区域协同发展的现实基础和基本条件等设计调研项目,采用社会调查和定量分析相结合的方法,分析公众对区域文化旅游协同发展的认知和评价情况。研究发现,文化旅游区域协同的空间认知分异规律存在文化资源导向性、交通区位导向性和文化关联导向性的特征。这一特征有助于厘清政府主导的区域文化旅游发展思路,有助于旅游地文化旅游资源的有效整合和深度开发,进而选择符合自身特点和发展阶段的区域文化旅游协同发展模式。
隨著區域旅遊競閤關繫的縯化,行政驅動對優化區域旅遊空間關繫的作用漸趨弱化,而地區間的文化影響機製相對穩定,文化資源和文化空間的跨行政區分佈是一種普遍的空間現象,文化旅遊已經成為推動區域旅遊協同髮展的重要動力。區域文化旅遊的協同髮展,要在整閤行政資源的基礎上,積極響應旅遊地的公衆認知和市場需求,實現區域旅遊的協調和可持續髮展。文章以南京都市圈為例,圍繞區域文化旅遊的髮展狀態、區域協同髮展的現實基礎和基本條件等設計調研項目,採用社會調查和定量分析相結閤的方法,分析公衆對區域文化旅遊協同髮展的認知和評價情況。研究髮現,文化旅遊區域協同的空間認知分異規律存在文化資源導嚮性、交通區位導嚮性和文化關聯導嚮性的特徵。這一特徵有助于釐清政府主導的區域文化旅遊髮展思路,有助于旅遊地文化旅遊資源的有效整閤和深度開髮,進而選擇符閤自身特點和髮展階段的區域文化旅遊協同髮展模式。
수착구역여유경합관계적연화,행정구동대우화구역여유공간관계적작용점추약화,이지구간적문화영향궤제상대은정,문화자원화문화공간적과행정구분포시일충보편적공간현상,문화여유이경성위추동구역여유협동발전적중요동력。구역문화여유적협동발전,요재정합행정자원적기출상,적겁향응여유지적공음인지화시장수구,실현구역여유적협조화가지속발전。문장이남경도시권위례,위요구역문화여유적발전상태、구역협동발전적현실기출화기본조건등설계조연항목,채용사회조사화정량분석상결합적방법,분석공음대구역문화여유협동발전적인지화평개정황。연구발현,문화여유구역협동적공간인지분이규률존재문화자원도향성、교통구위도향성화문화관련도향성적특정。저일특정유조우전청정부주도적구역문화여유발전사로,유조우여유지문화여유자원적유효정합화심도개발,진이선택부합자신특점화발전계단적구역문화여유협동발전모식。
With the development of competition and cooperation among regional tourism operators,the effect of administration on the optimization of the spatial relations of regional tourism is gradually declining.However,the mechanism of cultural influence between areas is relatively stable.The distribution of cultural resources in cross-administrative regions is a common phenomenon,and cultural tourism has become an important influence in the synergetic development of regional tourism. The synergetic development of regional cultural tourism should not only be based on the realistic foundation of cooperative development of regional tourism,but should also consider how to better inherit and integrate regional culture.This differs from traditional forms of cooperation in regional tourism.It is particularly important to consider public cognition and evaluation of the development of regional cultural tourism,and to understand social responses and demands of cultural tourism.In this way,we can shift thinking about development from a traditional model dominated by the influence of government,to a new form involving the government in conjunction with the market,with demand as the primary mainstay of development.This shift in thinking may be beneficial for the development and prosperity of cultural tourism and regional tourism. Taking Nanjing Metropolitan Area as an example,the current paper sought to design a research project to elaborate the development status of regional cultural tourism,and outline a realistic foundation and the basic conditions of synergetic development.In addition,we sought to implement a combination of social investigation and quantitative analysis to analyze public cognition and evaluation of the synergetic development of regional cultural tourism. The results revealed that respondents' perspectives were affected by urban historical and cultural background,and the development of the tourism industry,among other factors.Clear differences were found in peoples' perceptions of the historical formation of urban cultural resources,and the characteristics and influence of the cultural aspects of tourism.We found that respondents felt positively about the identification and accumulation of cultural influences on regional tourism,and the necessity of strengthening the synergetic development between urban cultural tourism.In contrast,participants reported significantly different attitudes about the sense of belonging and cultural integration in metropolitan areas compared with the central city of Nanjing.In addition,we found that the presence of common cultural elements in a city directly influenced the extent and effect of synergetic development of regional tourism. The current empirical analysis revealed the characteristics of spatial cognitive differentiation of synergetic development of regional cultural tourism: oriented towards cultural resources,traffic location,and cultural contact.This conclusion may be helpful for clarifying the development of thinking about regional tourism and cultural tourism under the guidance of local government,for integrating and deepening the development of cultural tourism resources for tourism destinations,and for identifying the approach to synergetic development of regional cultural tourism that is most appropriate to local characteristics and development phases.