CAJ | 학술논문

将战略规划的系统方法——TWOS分析引入河南省体育旅游发展战略规划实践。研究认为，区域体育旅游的发展战略关系到体育旅游发展的全局性、根本性问题，是区域体育旅游取得持续发展的决定性因素。据此认为，河南省体育旅游的开发应围绕特色文化、区域合作、体制创新、产品整合、相对优势、品牌和形象主导制定战略规划。
장전략규화적계통방법——TWOS분석인입하남성체육여유발전전략규화실천。연구인위，구역체육여유적발전전략관계도체육여유발전적전국성、근본성문제，시구역체육여유취득지속발전적결정성인소。거차인위，하남성체육여유적개발응위요특색문화、구역합작、체제창신、산품정합、상대우세、품패화형상주도제정전략규화。
In this paper, TOWS analysis was introduced to the process of strategy formulation of regional sports tour- ism development analysis of the present situation of sports tourism in Henan province and proposed that sports tour- ism in Henan province should focus on the unique features, regional cooperation, system innovation, product inte- gration, regional advantage, brand and image.