中国高教研究
中國高教研究
중국고교연구
China Higher Education Research
2013年
2期
46~50
,共null页
研究生教育 教育质量 影响因素 MBA
研究生教育 教育質量 影響因素 MBA
연구생교육 교육질량 영향인소 MBA
professional degree; quality of education service; influencing factors; MBA education
本研究以MBA教育为例，通过设计测评模型，从顾客与客户的角度出发，以客户满意度为基础系统调研了MBA教育服务质量影响因素，将服务营销理论与我国MBA教育服务质量评估相结合，测评了影响专业学位研究生教育服务质量的关键性指标，并进一步验证了本研究所构建指标体系的合理性和科学性，以为我国专业学位研究生教育提高竞争力和办学水平提供有效的借鉴。
本研究以MBA教育為例，通過設計測評模型，從顧客與客戶的角度齣髮，以客戶滿意度為基礎繫統調研瞭MBA教育服務質量影響因素，將服務營銷理論與我國MBA教育服務質量評估相結閤，測評瞭影響專業學位研究生教育服務質量的關鍵性指標，併進一步驗證瞭本研究所構建指標體繫的閤理性和科學性，以為我國專業學位研究生教育提高競爭力和辦學水平提供有效的藉鑒。
본연구이MBA교육위례，통과설계측평모형，종고객여객호적각도출발，이객호만의도위기출계통조연료MBA교육복무질량영향인소，장복무영소이론여아국MBA교육복무질량평고상결합，측평료영향전업학위연구생교육복무질량적관건성지표，병진일보험증료본연구소구건지표체계적합이성화과학성，이위아국전업학위연구생교육제고경쟁력화판학수평제공유효적차감。
The research takes MBA education as an example, designs the evaluating model from the point of clients and customers, and systemically researches the factors that influences service quality of MBA education based on the customer satisfaction. By combine service marketing theory and the quality assessment system of MBA education in China, the research also measures some key indicators which influence service quality of professional degree postgraduate education. The rationality and scientific nature for target system built in this research are further verified,＇so that we can get some effective references in promoting the teaching quality and competitiveness of professional degree postgraduate education for China.
