中国流通经济
中國流通經濟
중국류통경제
China Business and Market
2013年
2期
61~66
,共null页
网络团购 风险 成因 对策
網絡糰購 風險 成因 對策
망락단구 풍험 성인 대책
group shopping website; risk; cause; countermeasure
网络团购可以实现团购网站、商家、消费者等的合作共赢，但同时存在着产品绩效、时间、隐私、价格、网站来源、支付等风险，这些风险的成因主要来自于消费者、团购网站、商户、网络安全和政策法规等方面。为了规范网络团购市场，政府应健全法制，强化信用认证机制的效力，严惩违法行为；团购网站应依法经营，提高服务水平，保护商家商业秘密和消费者个人信息；商户应依法诚信经营，保护消费者信息安全；消费者应选择正规网站，并注意保护个人信息等。
網絡糰購可以實現糰購網站、商傢、消費者等的閤作共贏，但同時存在著產品績效、時間、隱私、價格、網站來源、支付等風險，這些風險的成因主要來自于消費者、糰購網站、商戶、網絡安全和政策法規等方麵。為瞭規範網絡糰購市場，政府應健全法製，彊化信用認證機製的效力，嚴懲違法行為；糰購網站應依法經營，提高服務水平，保護商傢商業祕密和消費者箇人信息；商戶應依法誠信經營，保護消費者信息安全；消費者應選擇正規網站，併註意保護箇人信息等。
망락단구가이실현단구망참、상가、소비자등적합작공영，단동시존재착산품적효、시간、은사、개격、망참래원、지부등풍험，저사풍험적성인주요래자우소비자、단구망참、상호、망락안전화정책법규등방면。위료규범망락단구시장，정부응건전법제，강화신용인증궤제적효력，엄징위법행위；단구망참응의법경영，제고복무수평，보호상가상업비밀화소비자개인신식；상호응의법성신경영，보호소비자신식안전；소비자응선택정규망참，병주의보호개인신식등。
Online group shopping can realize the cooperation and mutual benefit of group shopping websites, merchants and consumers. But it incurred risks in terms of product performance, time, privacy, price, source of the website and payment. And causes for that are concerning such aspects of consumer, group shopping website, merchant, network safety and policy and regulation. To standardize the group shopping market, the government should perfect the law and regulation system, strengthen the effectiveness of credit authentication mechanism, and severely punish the illegal behaviors; the group shopping websites should operate according to law, improve the level of service and protect the privacy of merchants and consumers~ the merchants should operate according to law, and protect the information safety of consumers; and the consumers should choose the legal website and pay attention to individual information protection.
