科研管理
科研管理
과연관리
Science Research Management
2013年
2期
69~76
,共null页
科技企业孵化器 商业模式 价值链 产业链
科技企業孵化器 商業模式 價值鏈 產業鏈
과기기업부화기 상업모식 개치련 산업련
science and technology enterprise incubator; profit -making model; value chain; industrial chain
本文在分析孵化器价值链、产业链以及利益相关者的基础上,构建了孵化企业的盈利模式模型,并利用该模型对已有主要科技企业孵化器的盈利模式进行了解析。孵化器要实现盈利需要从以下四方面入手:首先要发展和完善完整的孵化体系,实现价值链的升级和延伸;其次,利用范围经济和规模经济原理,最大化实现价值活动的成本协同;再次充分利用社会资源等多种渠道;最后要利用产品组合定价策略,提高对潜在入孵企业的吸引力。
本文在分析孵化器價值鏈、產業鏈以及利益相關者的基礎上,構建瞭孵化企業的盈利模式模型,併利用該模型對已有主要科技企業孵化器的盈利模式進行瞭解析。孵化器要實現盈利需要從以下四方麵入手:首先要髮展和完善完整的孵化體繫,實現價值鏈的升級和延伸;其次,利用範圍經濟和規模經濟原理,最大化實現價值活動的成本協同;再次充分利用社會資源等多種渠道;最後要利用產品組閤定價策略,提高對潛在入孵企業的吸引力。
본문재분석부화기개치련、산업련이급이익상관자적기출상,구건료부화기업적영리모식모형,병이용해모형대이유주요과기기업부화기적영리모식진행료해석。부화기요실현영리수요종이하사방면입수:수선요발전화완선완정적부화체계,실현개치련적승급화연신;기차,이용범위경제화규모경제원리,최대화실현개치활동적성본협동;재차충분이용사회자원등다충거도;최후요이용산품조합정개책략,제고대잠재입부기업적흡인력。
Based on the analysis of the value chain, industry chain, and stakeholders of incubators, a profit - making model of enterprise incubator is built and the model is used to analyze the profit - making model of science and technology enterprise incubators in China. In order to achieve profitability, the incubators need start with following four aspects. First, a complete incubation service system should be improved and developed through value chain upgrade and extension. Secondly, the cost synergies of value activities should be maximized based on the principle of scope economies and scale economies. Thirdly, the full use of multiple channels, such as multiple channels, should be made. Last, product combinatorial price making strategy is used for improving the attractiveness for the. potential enterprises entering incubator.