技术经济
技術經濟
기술경제
Technology Economics
2013年
2期
85~91
,共null页
闭环供应链 风险规避 再制造 定价策略
閉環供應鏈 風險規避 再製造 定價策略
폐배공응련 풍험규피 재제조 정개책략
closed-loop supply chain ; risk aversion ; remanufacturing ;pricing strategy
构建了3种不同回收渠道（制造商回收、零售商回收和第三方回收商回收）下的闭环供应链模型，以制造商为Stackelber领导者，分析了分散化决策下的3种最优决策模型，考察了闭环供应链各参与方的风险规避程度对其定价决策和期望利润的影响，并借助数值分析对求解结果进行了验证。研究结果表明：随着风险规避程度的增大，零售商趋向于降低零售价格，回收方趋向于提高回收价格；在其他因素不变的情况下，闭环供应链各参与方的风险规避程度增大往往会导致其期望利润减少。
構建瞭3種不同迴收渠道（製造商迴收、零售商迴收和第三方迴收商迴收）下的閉環供應鏈模型，以製造商為Stackelber領導者，分析瞭分散化決策下的3種最優決策模型，攷察瞭閉環供應鏈各參與方的風險規避程度對其定價決策和期望利潤的影響，併藉助數值分析對求解結果進行瞭驗證。研究結果錶明：隨著風險規避程度的增大，零售商趨嚮于降低零售價格，迴收方趨嚮于提高迴收價格；在其他因素不變的情況下，閉環供應鏈各參與方的風險規避程度增大往往會導緻其期望利潤減少。
구건료3충불동회수거도（제조상회수、령수상회수화제삼방회수상회수）하적폐배공응련모형，이제조상위Stackelber령도자，분석료분산화결책하적3충최우결책모형，고찰료폐배공응련각삼여방적풍험규피정도대기정개결책화기망리윤적영향，병차조수치분석대구해결과진행료험증。연구결과표명：수착풍험규피정도적증대，령수상추향우강저령수개격，회수방추향우제고회수개격；재기타인소불변적정황하，폐배공응련각삼여방적풍험규피정도증대왕왕회도치기기망리윤감소。
The closed-loop supply chain models under three different collecting channels（manufacturer collecting, retailer collecting,third-party collecting） are constructed. Three optimal decision models as decentralized decision-making systems with the manufacturer being the Stackelberg leader aer analyzed. The impacts of risk aversion on pricing decisions and expected profits of participants in closed-loop supply chain are discussed. Finally, the results of three models are verified through the numerical analysis. The results show as follows：with the increasing of risk aversion,the retailer tends to reduce retail price and the collecting parties tend to increase collecting price;in the case of other factors constant, with the increasing of the participants＇ risk aversion,the expected profit often leads to decline.
