CAJ | 학술논문

国际民调报告显示，中国在软实力影响力方面与美国存在显著的差距。国际社会认可中国的经济大国地位，但同时对中国软实力在本地区发展的认知和反应并不一致。与发达国家对中国软实力认知相比，发展中国家的认知程度较高，其态度也相对积极；而其对美国软实力在本地区的认知度亦较高，但消极态度要高于中国。在国际威望方面，美国在处理地区事务、国际信誉度、领导地位等诸多方面优于中国。因此，应加强对发达国家公众的国际公关力度，通过凸显中国发展对世界发展的积极意义和文化价值观的共享性，塑造中国积极融入世界的形象。
국제민조보고현시，중국재연실력영향력방면여미국존재현저적차거。국제사회인가중국적경제대국지위，단동시대중국연실력재본지구발전적인지화반응병불일치。여발체국가대중국연실력인지상비，발전중국가적인지정도교고，기태도야상대적겁；이기대미국연실력재본지구적인지도역교고，단소겁태도요고우중국。재국제위망방면，미국재처리지구사무、국제신예도、령도지위등제다방면우우중국。인차，응가강대발체국가공음적국제공관력도，통과철현중국발전대세계발전적적겁의의화문화개치관적공향성，소조중국적겁융입세계적형상。
The global poll exposes distinctive gaps between China and the U. S. in global soft power influence. Unlike developed countries, people in the developing world hold better perception of China＇ s soft power with positive attitude tendency. The degree of their knowledge of America＇ s soft power is much higher, but the attitude tends to be more negative. The U. S. performs better than China in such fields as resolving regional issues, international credit and leadership. Thus, it is urgent for China to strengthen its international public efforts to the developed countries for a matching soft power. By highlighting the positive connection of China＇ s development and its culture with the rest of the world, China can forge a more cooperative and integrating image which could better satisfy the international public.