价格月刊
價格月刊
개격월간
Prices Monthly
2013年
2期
5~8
,共null页
过度价格竞争伯特兰德模型 一次性博弈 重复博弈
過度價格競爭伯特蘭德模型 一次性博弈 重複博弈
과도개격경쟁백특란덕모형 일차성박혁 중복박혁
excessive price competition Bertrand model; one-off game repeated game
我国旅行社市场的过度价格竞争严重影响了旅游业的健康发展。基于伯特兰德模型,以博弈次数作为切入点.对旅行社市场过度价格竞争现象进行定性分析。结果表明:现阶段我国旅行社市场的过度价格竞争使整个旅行社行业利润率持续下降、绩效低下;旅行社数量过多是导致旅行社市场过度价格竞争的主要原因之一;若能将旅游产品异质化,则有可能减少旅行社市场过度价格竞争现象,但是由于缺乏产权保护和模仿成本过低,会导致旅行社创新旅游产品的动力不足。
我國旅行社市場的過度價格競爭嚴重影響瞭旅遊業的健康髮展。基于伯特蘭德模型,以博弈次數作為切入點.對旅行社市場過度價格競爭現象進行定性分析。結果錶明:現階段我國旅行社市場的過度價格競爭使整箇旅行社行業利潤率持續下降、績效低下;旅行社數量過多是導緻旅行社市場過度價格競爭的主要原因之一;若能將旅遊產品異質化,則有可能減少旅行社市場過度價格競爭現象,但是由于缺乏產權保護和模倣成本過低,會導緻旅行社創新旅遊產品的動力不足。
아국여행사시장적과도개격경쟁엄중영향료여유업적건강발전。기우백특란덕모형,이박혁차수작위절입점.대여행사시장과도개격경쟁현상진행정성분석。결과표명:현계단아국여행사시장적과도개격경쟁사정개여행사행업리윤솔지속하강、적효저하;여행사수량과다시도치여행사시장과도개격경쟁적주요원인지일;약능장여유산품이질화,칙유가능감소여행사시장과도개격경쟁현상,단시유우결핍산권보호화모방성본과저,회도치여행사창신여유산품적동력불족。
China's travel agency market's excessive price competition seriously damages national tourism's healthy devel- opment. Based on the Bertrand model and starting with the number of games, this paper does a qualitative analysis of the phe- nomenon of excessive price competition in China's travel agency market. The results show that: ①the excessive price com- petition of China's travel agency market causes industrial profit margins continue to decline; ②one of the main reasons of ex- cessive price competition is excessive number of travel agencies; ③the phenomenon of excessive price competition may be eased if the travel agencies could make their travel products heterogeneous, but the incentive of tourism product innovation is insufficient due to the lack of property rights protection and low imitation costs.