CAJ | 학술논문

拓展入境旅游外国市场规模、改变中国入境旅游市场的“二八”结构是中国旅游业发展面临的重要任务。运用标准差、变异系数和市场竞争态理论分析了1995-2010年间我国23个入境旅游客源国结构的变化过程、规律和趋势。研究表明：①中国入境旅游客源国结构不均衡且相对稳定。②12个主要入境旅游客源国规模位序呈现出3个组团。③1995-2010年间，日本、韩国、俄罗斯和美国等明星市场演化为金牛市场的同时，幼童市场数量增加。提出了恢复日本、韩国、俄罗斯和美国等国家的明星市场地位和重点拓展马来西亚、新加坡、澳大利亚和加拿大等幼童市场以及改善中国入境旅游客源国结构、拓展中国入境旅游外国市场规模的对策性建议。
탁전입경여유외국시장규모、개변중국입경여유시장적“이팔”결구시중국여유업발전면림적중요임무。운용표준차、변이계수화시장경쟁태이론분석료1995-2010년간아국23개입경여유객원국결구적변화과정、규률화추세。연구표명：①중국입경여유객원국결구불균형차상대은정。②12개주요입경여유객원국규모위서정현출3개조단。③1995-2010년간，일본、한국、아라사화미국등명성시장연화위금우시장적동시，유동시장수량증가。제출료회복일본、한국、아라사화미국등국가적명성시장지위화중점탁전마래서아、신가파、오대리아화가나대등유동시장이급개선중국입경여유객원국결구、탁전중국입경여유외국시장규모적대책성건의。
It＇s one of the most important task for ＂The 80/20 Rule＂ of Chinese inbound tourism market. China to expand the tourism foreign market and change the Using the standard deviation, variation coefficient and mar- ket competitive state theory, this article research on the structure trend of inbound tourism origin countries of China through studying 23 Chinese inbound tourism origin countries. The main conclusions are ： ① the structure of Chinese inbound tourism origin countries is not balanced and relatively stable;②the tourism size-rank of 12 major inbound tourist countries have three groups;③ from 1995 to 2010, the star market country such as Japan, Korea, Russia and the United States evolved into star market, and meanwhile the quantity of young children market countries in- creased notably. Finally, two advices of improving China＇ s inbound tourist structure and expand Chinese inbound tourism market are put forward. One is renewing star market positions of Japan, Korea, Russia, and the United States, the other is focusing on developing young children market countries such as Malaysia, Singapore, Australia and Canada.