CAJ | 학술논문

目前,我国一些企业的营销存在着对消费者不公平、用信息不对称来操纵消费者和不正当竞争手段等违德违法的现象。企业营销违德违法行为主要是由片面利润最大化、营销过程中的信息不对称、企业违法成本低、有法不依、顶而走险和企业内部的因素等所造成的。因此,我们必须从社会环境与企业内部等方面入手,采取行之有效的措施与办法,整治营销违德违法的行为,促进我国经济社会发展和社会主义现代化建设。
목전,아국일사기업적영소존재착대소비자불공평、용신식불대칭래조종소비자화불정당경쟁수단등위덕위법적현상。기업영소위덕위법행위주요시유편면리윤최대화、영소과정중적신식불대칭、기업위법성본저、유법불의、정이주험화기업내부적인소등소조성적。인차,아문필수종사회배경여기업내부등방면입수,채취행지유효적조시여판법,정치영소위덕위법적행위,촉진아국경제사회발전화사회주의현대화건설。
At present,there are some immoral or illegal phenomena when some enterprises do marketing in our country.They treat consumers unfairly,manipulate consumers with asymmetrical information and illicitly compete with each other.Immoral or illegal behaviors of enterprises＇ marketing is derived from one-sided profit maximization,asymmetrical information,low risk of enterprises＇ violation of law,taking risks and some internal factors in enterprise. Therefore,we must take some effective measurements according to aspects of the social environment and the enterprises＇ internal factors and so on.We must punish those immoral and illegal marketing behaviors so as to facilitate our economic and social development and our socialist modernization construction.