CAJ | 학술논문

最优化决策者追求决策的最优解,满意型决策者寻求决策的满意解。已有研究以理性模型和有限理性模型为基础,提出了两类决策风格的概念并且从两类决策者的决策特征和心理指标这两个角度详细对比了两类决策风格的差异。就纯粹的经济学效益、主观的心理学意义和现实的决策选择这三方面而言,＂两类决策风格孰优孰劣＂是一个因人而异,因决策目标而异的问题。未来研究可以在清晰界定两类决策风格概念的基础上进一步完善测量工具,从而深入探讨两类决策风格的领域特异性、与正性情绪的关系及其心理悖论的根源。
최우화결책자추구결책적최우해,만의형결책자심구결책적만의해。이유연구이이성모형화유한이성모형위기출,제출료량류결책풍격적개념병차종량류결책자적결책특정화심리지표저량개각도상세대비료량류결책풍격적차이。취순수적경제학효익、주관적심이학의의화현실적결책선택저삼방면이언,＂량류결책풍격숙우숙렬＂시일개인인이이,인결책목표이이적문제。미래연구가이재청석계정량류결책풍격개념적기출상진일보완선측량공구,종이심입탐토량류결책풍격적영역특이성、여정성정서적관계급기심리패론적근원。
The maximizers are more likely to pursue optimal solutions, while the satisficers prefer to seek satisfied ones. Based on Rational Choice Theory and The Bounded Rationality Model, the previous studies proposed the maximizing and satisficing styles and thus compared the two groups of decision-makers on their decision-making features and psychological indexes. With regards to pure economic effectiveness, subjective psychological meanings and practical decision-making choices, the question of ＇which one is better between these two decision-making styles＇ differs on individuals and decision-making targets. The future studies could focus on improving measuring tools basing on a clear distinction of those two decision-making styles. And then the domain specificity, the relationship between the two styles and the positive emotions and the origin of psychological paradox could be further explored.