CAJ | 학술논문

使用相同的问卷对湖南G县农村民众采用面访与计算机辅助电访两种资料收集方式，对所得到的数据结果进行比较分析发现，因变量总体上无显著差异，但是其中一些数据结果存在显著性差异。差异存在的原因可能是面访与电访的特性、问卷测量内容特征以及中国人的“心理二重区域”现象共同作用的结果。结果差异提示我们注意资料收集方法对资料的影响。两种调查方式本身无优劣之分，在实际研究中，研究者应注意针对研究项目的特点选择合适的调查方式。
사용상동적문권대호남G현농촌민음채용면방여계산궤보조전방량충자료수집방식，대소득도적수거결과진행비교분석발현，인변량총체상무현저차이，단시기중일사수거결과존재현저성차이。차이존재적원인가능시면방여전방적특성、문권측량내용특정이급중국인적“심리이중구역”현상공동작용적결과。결과차이제시아문주의자료수집방법대자료적영향。량충조사방식본신무우렬지분，재실제연구중，연구자응주의침대연구항목적특점선택합괄적조사방식。
With the same questionnaire, the study collects data from the ru-ral people living in G County of Hunan Province by adopting face-to-face inter-views and CATI （computer assistant telephone investigation） respectively. Re-sults from a comparative analysis of these data show that while there is no marked difference in dependent variables, some data results show significant differences. These differences may be caused jointly by the nature of face-to-face interviews and CATI, contents of the questionnaire and the double psychology areas in Chinese people＇s minds. This reminds us of the influence of data collec-tion methods on the data. These two survey methods are neither good nor bad, but researchers should choose an appropriate method in accordance with the char- acteristics of the research project.