CAJ | 학술논문

消费是社会再生产的重要环节,消费对拉动经济增长、促进生产发展有着极其重要的作用。如果说消费是人类通过消费品满足自身欲望的一种经济行为,那么消费偏好则揭示了这一经济行为的倾向。消费偏好是植根于文化的,它的形成是价值取向、审美取向、民族性格、民风民俗、宗教信仰、思维方式等文化因素综合作用的结果。如果商品本身折射出来的文化特质与消费者的消费偏好相契合,则有可能形成消费者的有效需求。因而,解读消费偏好中的文化元素并掌握消费偏好以及与此紧密关联的文化偏好对其的影响,进而解读草原文化影响下的消费偏好,对研究发挥消费对市场的导向作用、促进内蒙古民族文化产业化发展是有益的。
소비시사회재생산적중요배절,소비대랍동경제증장、촉진생산발전유착겁기중요적작용。여과설소비시인류통과소비품만족자신욕망적일충경제행위,나요소비편호칙게시료저일경제행위적경향。소비편호시식근우문화적,타적형성시개치취향、심미취향、민족성격、민풍민속、종교신앙、사유방식등문화인소종합작용적결과。여과상품본신절사출래적문화특질여소비자적소비편호상계합,칙유가능형성소비자적유효수구。인이,해독소비편호중적문화원소병장악소비편호이급여차긴밀관련적문화편호대기적영향,진이해독초원문화영향하적소비편호,대연구발휘소비대시장적도향작용、촉진내몽고민족문화산업화발전시유익적。
Consumption is an important factor of social reproduction. It plays an important role in increasing e- conomic growth and promoting production development. If consumption is an economic behavior that human can sat- isfy their desire through consumption, consumer preference encloses the tendency of this economic behavior. Con- sumer preference is rooted in culture. Its formation is the result of the comprehensive effect of culture factors inclu- ding value orientation, aesthetic orientation, national character,local customs, religion and belief as well as thinking mode. If the culture characteristics reflected from commodity itself conforms to consumerg preference, it is possible to form consumer＇ s effective demand. Therefore, understanding the culture factor, grasping consumer preference, knowing the effect of culture preference on it to better understand the consumer＇ s preference under the influence of grassland culture is beneficial to study consumptiong function on the market orientation and to promote the develop- ment of Inner Mongolia national culture industry.