CAJ | 학술논문

基于珠三角6个区域居民的绿道体育问卷调查研究绿道体育信息传播的优先序,在此基础上建立分析模型并进行逐步回归,以分析绿道体育信息传播的影响因素。结果表明,绿道体育信息在传播中,追逐体育时尚、分享幸福体验、提升生命质量等方面的信息受到居民最多关注,并且受到个人文化程度的制约。建议政府加强绿道体育文化宣传,强化政府在绿道体育传播中的主导作用,充分挖掘绿道体育的健身价值及其在发展方式转型中的标示意义。
기우주삼각6개구역거민적록도체육문권조사연구록도체육신식전파적우선서,재차기출상건립분석모형병진행축보회귀,이분석록도체육신식전파적영향인소。결과표명,록도체육신식재전파중,추축체육시상、분향행복체험、제승생명질량등방면적신식수도거민최다관주,병차수도개인문화정도적제약。건의정부가강록도체육문화선전,강화정부재록도체육전파중적주도작용,충분알굴록도체육적건신개치급기재발전방식전형중적표시의의。
Based on a survey of residents＂ greenway sports in six residential areas in the Pearl River Delta, this pa- per researched into the priority order of green way sports information communications through the literature study and mathematical statistics and established an analysis model and stepwise regression to analyze the influencing fac- tors. The findings indicated that residents paid the most attention to following sports fashion, sharing happy experi- ence and improving the life quality, and the attention was restricted by one＇s personal education level. The author suggested that the government should strengthen the publicity of the greenway sports culture, reinforce government＇s leading role in the greenway sports communication and give full play to value and the marking significance of green- way sports.