CAJ | 학술논문

在后现代主义语境下,民俗文化因其地域性、稳定性与独特性,被建构成非理性的、陌生的、＂原生态＂的镜像,日益受到人们的青睐。随着文化产业的迅速发展,民俗文化产业经营功能也日益突出,诸多问题也相伴而生,因此遭到不少学者的质疑。但是,在市场经济背景下,民俗文化产业经营是必然趋势,与其保护传承功能并非完全对立,产业经营是发展途径,不是发展目的。从理论上讲,很大一部分民俗文化都具有产业经营的可行性,我们可以从民俗文化的内价值与外价值、民俗文化的意识形态性与商品性、民俗文化的本真与＂发明＂等三个方面对之进行一番诠释。
재후현대주의어경하,민속문화인기지역성、은정성여독특성,피건구성비이성적、맥생적、＂원생태＂적경상,일익수도인문적청래。수착문화산업적신속발전,민속문화산업경영공능야일익돌출,제다문제야상반이생,인차조도불소학자적질의。단시,재시장경제배경하,민속문화산업경영시필연추세,여기보호전승공능병비완전대립,산업경영시발전도경,불시발전목적。종이론상강,흔대일부분민속문화도구유산업경영적가행성,아문가이종민속문화적내개치여외개치、민속문화적의식형태성여상품성、민속문화적본진여＂발명＂등삼개방면대지진행일번전석。
From the context of postmodernism, due to its region, stability and uniqueness, folk culture has established the image of being ＂irrational＂, ＂strange＂, and ＂original＂, and is increasingly paid more attention to by people. With the rapid development of the cultural industry, the industrial management of folk-culture is becoming increasingly prominent, and at the same time has caused many problems, and is questioned by many scholars. However, in the background of market economy, it is an inevitable trend for the industrial management of folk-cul- ture and it is not contradictory between the protection and inheritance of folk-culture and its industrial management, which is the means rather than end of development. In theory, a large part of folk-culture has the feasibility to in- dustry management, so we can have an interpretation to it from three aspects with the intrinsic value and external value of folk-culture, the ideological nature and commercial performance of folk culture, and the authenticity and ＂invention＂ of folk-culture.