CAJ | 학술논문

目前,中国酒店业员工工作满意度低、离职率高等问题严重制约了酒店业的持续、健康发展。虽然有不少国内外学者从很多维度研究了对酒店员工满意度的影响,但从领导者社会责任取向来研究对员工工作满意度的影响还相对缺乏,不利于解决酒店员工满意率偏低的问题。该研究通过对长沙地区高星级酒店员工进行问卷调查,运用因子分析、多元回归分析等方法研究了酒店领导者社会责任取向与员工工作满意度之间的关系。研究表明,工作满意度受员工对酒店领导者企业社会责任取向感知、工作报酬、工作环境和工作关系的影响,其中,工作报酬影响最大,其次为员工对领导者社会责任取向的感知、工作环境和工作关系;通过控制工作报酬、工作环境和工作关系等要素,员工对领导者法律责任取向的感知对工作满意度的正向影响最大,其次为员工对领导者经济责任取向的感知,而员工对领导者道德责任取向的感知对工作满意度影响不显著,员工对领导者慈善责任取向的感知与工作满意度不相关。这一研究结果对降低员工离职率,培养酒店社会责任氛围具有一定的参考价值。
목전,중국주점업원공공작만의도저、리직솔고등문제엄중제약료주점업적지속、건강발전。수연유불소국내외학자종흔다유도연구료대주점원공만의도적영향,단종령도자사회책임취향래연구대원공공작만의도적영향환상대결핍,불리우해결주점원공만의솔편저적문제。해연구통과대장사지구고성급주점원공진행문권조사,운용인자분석、다원회귀분석등방법연구료주점령도자사회책임취향여원공공작만의도지간적관계。연구표명,공작만의도수원공대주점령도자기업사회책임취향감지、공작보수、공작배경화공작관계적영향,기중,공작보수영향최대,기차위원공대령도자사회책임취향적감지、공작배경화공작관계;통과공제공작보수、공작배경화공작관계등요소,원공대령도자법률책임취향적감지대공작만의도적정향영향최대,기차위원공대령도자경제책임취향적감지,이원공대령도자도덕책임취향적감지대공작만의도영향불현저,원공대령도자자선책임취향적감지여공작만의도불상관。저일연구결과대강저원공리직솔,배양주점사회책임분위구유일정적삼고개치。
Hotel employees＇ low level of job satisfaction and high turnover rate are major contributors to some critical issues in the hospitality industry, such as shortage of workforce and increase of labor cost. These issues have become bottlenecks of the hospitality industry＇ s sustainable development. There have been extensive studies on various determinants of hotel employees＇ job satisfaction. However, limited research has been done to examine the impacts of employees＇ perception of leaders＇ social responsibility on their job satisfaction in the context of hotel management. This study intends to bridge the gap through applying the pyramid theory of corporate social responsibility to establish the relationship between leaders＇ social responsibility and hotel employees＇ job satisfaction. A questionnaire survey was conducted among middle-level and entry-level managers and front-line employees working in upper-upscale and luxury hotels within Changsha area. Factor analysis and multiple regression analysis were used to investigate the four dimensions of corporate social responsibility and their relationship with hotel employees＇ job satisfaction. It is found that hotel employees＇ job satisfaction is related to leaders＇ social responsibility, salaries, work environment, and work relations. When salaries, work environment, and work relations are controlled, hotel employees＇ perception of leaders＇ social responsibility has a significant positive relationship with their job satisfaction. Out of the four dimensions of leaders＇ social responsibility, perceived legal obligations has the most significant positive impact on hotel employees＇ job satisfaction, followed by perceived economic obligations. Perceived ethical and discretionary obligations are not significantly related to employees＇ job satisfaction. The findings are particularly valuable to hotel executives and managers who are responsible to develop leaders＇ social responsibility strategies. This study also provides insights to better understand hotel employees＇ job satisfaction, lower turnover rate, and encourage the hotel＇ s actions toward the positive impact of consumer, community and employee responsibility. The study suggests hotel executives to foster a culture of corporate social responsibility through advancing the interests of the organization hnd establishing a fair payment and welfare system for the employees. Meanwhile, the hotel leaders should comply with the laws and regulations when operating the hotels and follow legal standards when providing hotel products and services. Although the ethical obligations was not found to have significant impacts on employees＇ job satisfaction, hotel leaders are expected to go beyond the law and act ethically. Hotels need to make proactive efforts to anticipate and meet the norms of society even if those norms are not formally enacted in law, such as enacting recycling initiatives and using energy efficient equipment. Despite the insignificant statistical relationship between leaders＇ discretionary responsibility and employees＇ job satisfaction, society still has discretionary expectations of hotel businesses. This may involve such things as philanthropic support of programs benefiting a community or the nation. It may also involve donating employee expertise and time to worthy causes. The actions of a company color the perceptions, behavior, and well- being of its customers, prospects, and the community at large, affecting its own health as well as that of the world around it. Conscientious hotel leaders have the responsibility to consider the implications of every decision they make on the company＇ s business and reputation.