中国流通经济
中國流通經濟
중국류통경제
China Business and Market
2013年
3期
96~100
,共null页
农产品 产地批发市场 道德风险 协调策略
農產品 產地批髮市場 道德風險 協調策略
농산품 산지비발시장 도덕풍험 협조책략
agricultural product; wholesale market in the producing base; moral hazard; coordination strategy
供应商和批发商避开产品产地批发市场直接交易时,双方缺乏对产品质量有效检测的道德风险增加了产品质量安全风险。本文先后考察并给出了以盈利为目标和不以盈利为目标两种情形下的产地批发市场道德风险协调策略及其适用范围。研究表明,在批发市场以盈利为目标时,若供应商和批发商的直接交易成本较小.批发市场的协调策略将失效;在批发市场不以盈利为目标时,其协调策略始终有效,但经营可能会亏损。在此基础上,提出了政府可行的管理建议。
供應商和批髮商避開產品產地批髮市場直接交易時,雙方缺乏對產品質量有效檢測的道德風險增加瞭產品質量安全風險。本文先後攷察併給齣瞭以盈利為目標和不以盈利為目標兩種情形下的產地批髮市場道德風險協調策略及其適用範圍。研究錶明,在批髮市場以盈利為目標時,若供應商和批髮商的直接交易成本較小.批髮市場的協調策略將失效;在批髮市場不以盈利為目標時,其協調策略始終有效,但經營可能會虧損。在此基礎上,提齣瞭政府可行的管理建議。
공응상화비발상피개산품산지비발시장직접교역시,쌍방결핍대산품질량유효검측적도덕풍험증가료산품질량안전풍험。본문선후고찰병급출료이영리위목표화불이영리위목표량충정형하적산지비발시장도덕풍험협조책략급기괄용범위。연구표명,재비발시장이영리위목표시,약공응상화비발상적직접교역성본교소.비발시장적협조책략장실효;재비발시장불이영리위목표시,기협조책략시종유효,단경영가능회우손。재차기출상,제출료정부가행적관리건의。
Quality safety risk of products rises owing to the moral hazard from lack of certification when suppliers and wholesalers trade with each other directly avoiding wholesale market in the producing base.The moral hazard coordination policies and their application scopes in conditions when the wholesale market aims at profit or not are investigated and given successively. The results indicate that when aiming at profit, its coordination policy would fail if the ditect trading cost of suppliers and wholesalers are little enough~ when not aiming at profi,its coordination policy would always work though the operation may be of deficit.On this basis, the feasible government management recommendations are put forward.