CAJ | 학술논문

以远东控股集团为例,通过对质性资料的三重译码分析,得到的研究结论是：远东品牌成长存在着＂领导特质→企业文化→价值承诺→组织、制度和结构→管理行为与利益相关者价值创造→利益相关者满意度与积极合作→品牌成长＂之间逐级影响的基本路径,并总结出远东品牌成长的五大机制,即建立价值承诺型企业文化、坚持员工是推动品牌成长的核心、导入＂全面品牌管理＂模式、建立品牌-利益相关者之间良好的互动关系以及努力为利益相关者创造价值。
이원동공고집단위례,통과대질성자료적삼중역마분석,득도적연구결론시：원동품패성장존재착＂령도특질→기업문화→개치승낙→조직、제도화결구→관리행위여이익상관자개치창조→이익상관자만의도여적겁합작→품패성장＂지간축급영향적기본로경,병총결출원동품패성장적오대궤제,즉건립개치승낙형기업문화、견지원공시추동품패성장적핵심、도입＂전면품패관리＂모식、건립품패-이익상관자지간량호적호동관계이급노력위이익상관자창조개치。
This paper take the Far East Holding Group for example and use the triple decoding analysis for qualitative data.The conclusion is that the Far East brand growth has the basic path step by step among ＂leadership characteristic,corporate culture,value commitment,organization,system and structure,management behavior and stakeholder value creation,satisfaction and active cooperation of stakeholder,and brand growth＂.At the same time,it also concludes the five mechanisms of the Far East brand growth which are establishing the corporate culture of value commitment,adhering to the principle that the employees are the core to promote brand growth,importing the model of total brand management,establishing the good interaction between brand and stakeholders,and striving to create value for stakeholders.