CAJ | 학술논문

将自信不足系数引入传统的报童模型，探讨随机需求下垄断厂商自信不足对自身产生影响的机理，发现自信不足会降低厂商的利润。在分散式供应链条件下，理性的供应商可以运用两部定价契约对自信不足的零售商进行管理，使得分散式供应链利润达到集中决策下供应链利润的最高水平，并实现对供应链利润在供应商和零售商之间的任意分配。
장자신불족계수인입전통적보동모형，탐토수궤수구하롱단엄상자신불족대자신산생영향적궤리，발현자신불족회강저엄상적리윤。재분산식공응련조건하，이성적공응상가이운용량부정개계약대자신불족적령수상진행관리，사득분산식공응련리윤체도집중결책하공응련리윤적최고수평，병실현대공응련리윤재공응상화령수상지간적임의분배。
This paper discusses the mechanism of how the under confidence of the monopoly seller impacts its decision under stochastic demand by introducing underconfident coefficient into the traditional newsvendor model. It is pointed out that the monopoly seller＇s underconfidence decreases its profit. In the decentralized supply chain, it imagines that a rational manufac- turer is attempting to manage an underconfident retailer with a two - part tariff, which can make the profit of the supply chain attain the benchmark of a centralized system with the highest level and allow arbitrary splitting of the total profit of the supply chain between the supplier and the retailer.