兰州大学学报：社会科学版
蘭州大學學報：社會科學版
란주대학학보：사회과학판
Journal of Lanzhor University(Social Sciences)
2013年
2期
157~160
,共null页
民族 喜忌心理 动物图案
民族 喜忌心理 動物圖案
민족 희기심리 동물도안
nationality; psychology of taboo; animal design
从受众对力量崇拜、繁衍兴盛、祈喜、祈寿、祈福、祈禄的心理需求出发，论述与文化背景相对应的吉祥象征动物，并以典型案例分析异域文化背景下受众避忌的动物图案，提出在开展跨地域的设计实践中，要充分了解目标受众对不同动物图案的联想与情感，准确选择吉祥寓意的动物图案，避免设计的犯忌失误。
從受衆對力量崇拜、繁衍興盛、祈喜、祈壽、祈福、祈祿的心理需求齣髮，論述與文化揹景相對應的吉祥象徵動物，併以典型案例分析異域文化揹景下受衆避忌的動物圖案，提齣在開展跨地域的設計實踐中，要充分瞭解目標受衆對不同動物圖案的聯想與情感，準確選擇吉祥寓意的動物圖案，避免設計的犯忌失誤。
종수음대역량숭배、번연흥성、기희、기수、기복、기록적심리수구출발，논술여문화배경상대응적길상상정동물，병이전형안례분석이역문화배경하수음피기적동물도안，제출재개전과지역적설계실천중，요충분료해목표수음대불동동물도안적련상여정감，준학선택길상우의적동물도안，피면설계적범기실오。
In light of the performers＇ psychological need for worshiping power, production and prosperity and praying for happiness, longevity, fortune, and officialdom, this paper has discussed those animals mostly associated with worship or taboo cultures. Through analyzing each individual animal design tabooed by the exotic cultures, this paper proposes that in the process of cross-domain design, the practitioner should fully understand the animal-related taboos and emotions of the target audience and choose the fortune or happiness associated animals in their design to avoid any offence caused by innocent ignorance.
