现代教育技术
現代教育技術
현대교육기술
Modern Educational Technology
2013年
3期
118~121
,共null页
教学工厂 POPBL 电子商务 网络营销 项目工作 人才培养
教學工廠 POPBL 電子商務 網絡營銷 項目工作 人纔培養
교학공엄 POPBL 전자상무 망락영소 항목공작 인재배양
teaching factory; POPBL; e-commerce; e-marketing; project work; talent cultivation
通过借鉴NYP“教学工厂”办学理念和奥尔堡POPBL教学模式,结合区域经济发展及自身教学改革实践,提出了TF.POPBL高职电子商务课程教学模式,并以网络营销课程为例进行了详细说明。TF.POPBL模式围绕企业环境、项目化课程、双师型教师、问题情景、项目工作和学生团队六要素展开,通过创建“教学工厂”,校企合作开发配套项目化课程,在“双师型”教师的引导下,实施“以问题为导向、以项目为组织”的教学过程,迎合了高职电子商务人才培养的需求。
通過藉鑒NYP“教學工廠”辦學理唸和奧爾堡POPBL教學模式,結閤區域經濟髮展及自身教學改革實踐,提齣瞭TF.POPBL高職電子商務課程教學模式,併以網絡營銷課程為例進行瞭詳細說明。TF.POPBL模式圍繞企業環境、項目化課程、雙師型教師、問題情景、項目工作和學生糰隊六要素展開,通過創建“教學工廠”,校企閤作開髮配套項目化課程,在“雙師型”教師的引導下,實施“以問題為導嚮、以項目為組織”的教學過程,迎閤瞭高職電子商務人纔培養的需求。
통과차감NYP“교학공엄”판학이념화오이보POPBL교학모식,결합구역경제발전급자신교학개혁실천,제출료TF.POPBL고직전자상무과정교학모식,병이망락영소과정위례진행료상세설명。TF.POPBL모식위요기업배경、항목화과정、쌍사형교사、문제정경、항목공작화학생단대륙요소전개,통과창건“교학공엄”,교기합작개발배투항목화과정,재“쌍사형”교사적인도하,실시“이문제위도향、이항목위조직”적교학과정,영합료고직전자상무인재배양적수구。
By analyzing and learning from the concept of teaching factory of NYP and Aalborg POPBL Model, and combining the characteristics of regional economic development, our experience in teaching practice, this article presents TF-POPBL teaching mode of e-commerce courses in higher vocational schools, and gives the detailed description based on the courses of e-marketing. TF-POPBL carries out around six components: enterprise environment, project course, double-professionally-titled teacher, problem scenario, project work and student team. By creating teaching factory, developing project courses with enterprise, and carrying out the teaching process of "Problem Oriented and Project Based Learning" around the students under the guiding of double-professionally-titled teachers, TF-POPBL fully caters to the needs of cultivation of high quality and technical talent of e-commerce major in higher vocational schools.