华东经济管理
華東經濟管理
화동경제관리
East China Economic Management
2012年
12期
79~83
,共null页
产业集群品牌 嵌入品牌 协同演化 影响机制 义乌袜业
產業集群品牌 嵌入品牌 協同縯化 影響機製 義烏襪業
산업집군품패 감입품패 협동연화 영향궤제 의오말업
industrial cluster brand; embedded brand; co-evolution; influencing mechanism; Yiwu hosiery cluster
文章从产业集群品牌与嵌入品牌不断融合发展的时间序列来看,前者对后者的影响机制既是持续的,又是不断演化的。文章运用协同演化原理,在揭示其动力基础上,分析了产业集群品牌在品牌萌芽、领导品牌、品牌丛林和品牌种群等不同发展阶段,对嵌入品牌影响的结构失稳与创新、自适应进化或协商改进、竞争性协同进化、互补性协同进化等协同演化机制,最后以义乌袜业产业集群进行案例分析。
文章從產業集群品牌與嵌入品牌不斷融閤髮展的時間序列來看,前者對後者的影響機製既是持續的,又是不斷縯化的。文章運用協同縯化原理,在揭示其動力基礎上,分析瞭產業集群品牌在品牌萌芽、領導品牌、品牌叢林和品牌種群等不同髮展階段,對嵌入品牌影響的結構失穩與創新、自適應進化或協商改進、競爭性協同進化、互補性協同進化等協同縯化機製,最後以義烏襪業產業集群進行案例分析。
문장종산업집군품패여감입품패불단융합발전적시간서렬래간,전자대후자적영향궤제기시지속적,우시불단연화적。문장운용협동연화원리,재게시기동력기출상,분석료산업집군품패재품패맹아、령도품패、품패총림화품패충군등불동발전계단,대감입품패영향적결구실은여창신、자괄응진화혹협상개진、경쟁성협동진화、호보성협동진화등협동연화궤제,최후이의오말업산업집군진행안례분석。
From time series of the continued fusion development of industrial cluster brand and embedded brand,the influenc ing mechanism of the former on the latter is both continuous and evolving.Based on the principles of co-evolution,this paper ex plored its impetus.And this paper analyzed the influencing mechanism of industrial cluster brand on the things which were structural instability and innovation,adaptive evolution or negotiate improvements,competitive cooperative co-evolutionary,co-evolution of complementarily in regional industrial cluster brand’s stage of branded sprout,leading brands,branding jungle,brand population.Finally,this paper did a case study on the industrial cluster of Yiwu hosiery.
