CAJ | 학술논문

国际传媒生产贸易中，传媒生产的本质要从多个方面进行综合理解：追求利润最大化、传媒生产是天然的规模经济、传媒生产是天然的范围经济、交易成本趋向于零的生产、传媒生产是非进化性生产。传媒生产也要经历原材料投入到产品产出的过程，分为创意与复制两个阶段。通过分析梳理，本文认为，传媒生产不能仅仅理解为决定一切的起点，而应该是与消费联结的互为倚仗。
국제전매생산무역중，전매생산적본질요종다개방면진행종합리해：추구리윤최대화、전매생산시천연적규모경제、전매생산시천연적범위경제、교역성본추향우령적생산、전매생산시비진화성생산。전매생산야요경력원재료투입도산품산출적과정，분위창의여복제량개계단。통과분석소리，본문인위，전매생산불능부부리해위결정일절적기점，이응해시여소비련결적호위의장。
In the international media production and trade, the nature of media production should be understood comprehensive- ly from several aspects： the pursuit of profit maximization, a scale economy by nature, a scope economy by nature, its transac- tion cost tending to zero, and non - evolutionary production. Media production is also a process from the input of raw materials to the output of products, which consists of two stages, creation and copy. After a thorough analysis of logic relationships in the production process of international media, this article concludes that media production can not be simply understood as the start- ing point for everything, but as a concept interdependent on consumption.