CAJ | 학술논문

随着微博的迅速发展,越来越多的党政机关及其工作人员开通了政务微博,并呈现出快速发展态势,在社会管理创新、政府信息公开、新闻舆论引导、倾听民众呼声、树立政府形象等方面起到了积极的作用。通过分析政务微博的传播方式和特点,结合相关案例,从正负两方面分析了其对政府部门公共服务模式的影响,进而提出新媒体语境下政府部门公共服务模式的创新路径。
수착미박적신속발전,월래월다적당정궤관급기공작인원개통료정무미박,병정현출쾌속발전태세,재사회관리창신、정부신식공개、신문여론인도、경은민음호성、수립정부형상등방면기도료적겁적작용。통과분석정무미박적전파방식화특점,결합상관안례,종정부량방면분석료기대정부부문공공복무모식적영향,진이제출신매체어경하정부부문공공복무모식적창신로경。
More and more Party and government organs and whose staffs open political blog with the rapid development of microblog, which had played an important positive role in social management innovation, gov- ernment information publication, news public opinion guide, calls to listen to people and setting up the image of the government. The paper analyzes the transmission mode and characteristics of microblog, studying the impacts of ＂microblog asked political＂ to the government public service mode, and proposing the innovation path of government public service mode under new media context.