CAJ | 학술논문

在动画产业快速发展时期，北京多数动画企业没有清晰的盈利模式。课题组对北京市37家动漫企业进行调研，总结了可以借鉴和学习的经验。通过对比国内外成功的动画产业模式，指出北京动画产业应该根据自己的文化创意优势，立足原创，不断拓展发行播出渠道，创造适合中国国情的盈利模式。
재동화산업쾌속발전시기，북경다수동화기업몰유청석적영리모식。과제조대북경시37가동만기업진행조연，총결료가이차감화학습적경험。통과대비국내외성공적동화산업모식，지출북경동화산업응해근거자기적문화창의우세，립족원창，불단탁전발행파출거도，창조괄합중국국정적영리모식。
During the epoch when the animation industry enjoys rapid development, a clear profit model, however, was not seen in most animation businesses in Beijing. This paper analyzed a couple of profit models in the animation industry in Beijing based on our groups survey and research on the 37 animation companies in Beijing that were recognized by the Ministry of Culture of PRC. By analyzing their profit principles in the industry market, experiences and lessons were summarized. By comparing with both domestic and international counterparts, the advantages and disadvantages of Beijing animation industry were pointed out in this paper. Furthermore, a conclusion was drawn that Beijing animation industry should reply to their development on their own advantage of cultural creativities as well as the principles of market of the animation industry. By emphasizing the original creativities, well positioning in the market and constantly expanding the distribution channels, the Beijing animation industry was expected to create profit models that are suitable for China＇s society.